汽車業七大創新領袖

????奧利維爾?弗朗索瓦

????菲亞特克萊斯勒汽車公司首席市場官。

????弗朗索瓦出生于巴黎，在克萊斯勒（Fiat Chrysler Automobiles NV）2011年聯手說唱歌手艾米納姆拍攝的“底特律進口”汽車廣告中，他聲名鵲起。最近，他正忙于從事他所謂的品牌三角戰略：菲亞特邀請嘻哈歌手吹牛老爹代言商業廣告，吹牛老爹推出新款“Aquahydrate”水飲料，說唱歌手法瑞爾?威廉姆斯宣傳單曲“Happy”，三者互惠互利。弗朗索瓦高興地承認，沒有這樣的三角戰略，菲亞特不可能獨立承擔足以吸引吹牛老爹的出場費。他把菲亞特和單曲“Happy”稱為“天作之合”。（財富中文網）

????譯者：嚴匡正

????Olivier Francois

????Olivier Francois, chief marketing officer, Fiat Chrysler Automobiles NV,

????Paris-born Francois gained renown for Chrysler's 2011 "Imported from Detroit" campaign featuring Eminem. His latest effort is an exercise in what he calls brand triangulation: a Fiat commercial featuring P Diddy, Diddy's new "Aquahydrate" drink, and a song called "Happy" by Pharrell Williams. Without such triangulation, Francois happily conceded, the automaker couldn't have afforded to write a check large enough to engage Diddy on his own. He called the Fiat brand and "Happy" a "match made in heaven."