黑莓在美國份額降至3%，借全新低端手機轉戰印尼

????隨著美國消費者的“瘋狂黑莓”時代逝去，日前有報道稱黑莓公司（BlackBerry）正在尋求從印尼等新興市場獲得更強的立足點。

????上周，這家陷入困境的加拿大公司在雅加達推出了新的低成本黑莓Z3手機。《紐約時報》（New York Times）的報道稱，這是一個時尚秀場，有新潮hip-hop街舞，當然也有激光紅毯秀。

????這家公司最近沒什么值得慶祝的事情。今年早些時候發布的數據顯示，手機市場這位曾經的王者在美國市場的份額已經下降到了3.1%。

????這款新型低成本觸屏手機專為印尼市場設計，而印尼也是黑莓全球最大的市場之一。這款手機售價約合190美元。據《紐約時報》報道，黑莓計劃在亞洲其他國家也推出這款手機，目標銷售“幾百萬”部。

????這款手機內置清真食物目錄，這對于像印尼這樣的以穆斯林為主的國家是非常有用的一項功能。（財富中文網）

????With the U.S. consumer clearly having left the "Crackberry" days behind, BlackBerry (BBRY) is looking to establish a stronger foothold in emerging markets, starting in Indonesia, according to reports.

????The embattled Canadian company announced the new low-cost BlackBerry Z3 at an event in Jakarta Tuesday. The New York Times reported that it was a flashy affair, with hip-hop dancing and, of course, a laser light show.

????The firm hasn't had much to dance about lately, with the one-time cellphone king's market share having dipped to just 3.1% in the U.S., according to data released earlier this year.

????The new low-cost touchscreen phone was designed especially for Indonesia, one of BlackBerry's largest markets globally. It will sell for the equivalent of $190. BlackBerry plans to release it in other Asian countries as well, and plans to sell "millions" of units, according to the Times story.

????The phone includes a halal food directory -- a useful feature in a majority Muslim country like Indonesia.