邁克爾?布隆伯格重掌彭博

????因此布隆伯格重返彭博對于該公司和世界意味著什么呢？

????彭博豐厚的利潤得益于其金融數據終端業務。該業務的用戶數量目前達到了32.1萬，每位用戶年費為2.1萬美元。彭博的業務還包括一個龐大的新聞服務部門、彭博《商業周刊》（BusinessWeek）以及電視金融新聞業務，但這些業務都處于嚴重虧損中。

????董德融此前實施了業務多元化戰略，創辦了新的業務并推行了傳統的企業管理制度和管控。昨天，布隆伯格對《紐約時報》表示，他并不打算改變這一發展方向。他說：“我們現有的計劃就是我們應該執行的計劃。”

????但是人們很難想象新掌門（與他自己之前擔任該職務時一樣）在接任后會純粹地沿著這條道路繼續走下去。在他此前擔任首席執行官時，布隆伯格幾乎只專注于提升終端銷售業績，憑直覺做事，討厭會議，從來不裁員而且對于開支也不在乎。

????布隆伯格目前的辦公室位于公司來克星頓大街豪華總部的五樓。他回歸后所掌管的業務是其在2001年卸任時公司規模的3倍，并擁有1.6萬名員工。用同樣的方式進行管理是很困難的，而且布隆伯格在其利潤豐厚的終端業務方面也面臨著新挑戰。

????然而，盡管已是72歲高齡，但他的管理方式和熱情似乎不大可能會發生變化。在擔任紐約市長的時候，他曾推出了一系列改革舉措。在離任市長職務時，他宣布打算把主要精力放在慈善事業上（《福布斯》雜志估計他擁有330億美元的資產），作為延續其公共政策行動主義的一種方式，其中包括支持槍支管制和反對吸煙的努力。

????既然他已重新執掌彭博公司，而且擁有一系列強大的平臺供其支配，人們預計邁克爾?布隆伯格仍將是一位不同尋常的首席執行官。對于他來說，壯大聲勢和提升影響力也許遠比賺錢這種世俗的事重要得多。（財富中文網）

????譯者：Feng

????So what does this reappearance mean for the business—and the world?

????Bloomberg LP’s lavish profits are driven by subscriptions to its financial-data terminals—the count is now 321,000—which cost $21,000 a year apiece. But its operations also include a huge news service, Bloomberg BusinessWeek, and a TV financial-news operation—all big money-losers.

????Doctoroff had moved to diversify the company, starting new businesses and installing traditional corporate management systems and controls. Yesterday, Bloomberg told the Times he didn’t expect to shift direction. “The plan that we have is the plan we should execute,” he said.

????But it’s hard to imagine that the new boss (same as the old boss) reclaimed his post simply to stay the course. In his previous incarnation as CEO, Bloomberg focused almost single-mindedly on increasing the number of terminals sold, trusted his gut, hated meetings, never laid anyone off, and didn’t worry about spending.

????Mike, who now occupies a fifth-floor desk at the company’s lavish Lexington Avenue headquarters, has returned to a business three times the size of the one he last ran in 2001, with 16,000 employees. It’s hard to manage exactly the same way, and Bloomberg faces fresh challenges to its lucrative terminal franchise.

????But, at 72, his management approach—and passions—seem unlikely to change. As mayor, he launched a string of crusades. Upon leaving office, he declared his intention to focus on philanthropy—Forbes places his wealth at $33 billion—as a way to continue his public-policy activism, which includes supporting gun-control and anti-smoking efforts.

????Now that he’s again running Bloomberg LP, with an array of powerful platforms at his disposal, expect Mike Bloomberg to remain an unconventional CEO, focused far more on amplifying his voice and boosting his influence than on the mundane business of making money.