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          阿里巴巴是美國小企業的天賜良機嗎?

          阿里巴巴是美國小企業的天賜良機嗎?

          Benjamin Snyder 2014年09月25日
          阿里巴巴或許在投資者那里頗受追捧,但美國小企業目前對阿里巴巴帶來的商機還在持觀望態度。

          ????當然另一方面,中國企業也可以從阿里巴巴的IPO中受益。

          ????辛普森說道:“毫無疑問,美國與中國制造商之間的競爭將加劇。中國制造企業享有更加廉價的勞動力以及更寬松的監管,這意味著他們可以用較少的投入生產出和美國企業同樣的產品。”

          ????他還指出,有人通過中國的電子商務市場銷售假冒商品是另一個需要考慮的問題。這將惡化美國小企業的擔憂,令他們對于使用阿里巴巴的服務更加三思而行。

          ????目前,都鐸認為亞馬遜并不需要太過擔憂阿里巴巴的天貓商城。很大程度上,天貓還是聚焦于中國客戶,征服美國市場不是它的重點。

          ????“他們并沒有立即與亞馬遜展開競爭,也沒有進入美國市場,”都鐸表示。

          ????那么美國的小型企業應該做些什么,才能確保他們能夠最大限度地利用阿里巴巴發展?依專家所言,自我學習才能繼續成長。

          ????“我想應該是熟悉整個中國市場,不僅僅只是阿里巴巴,而是理解中國的文化和吸引消費者的東西,”都鐸表示,“這將促使西方的零售商在中國建立其他的公司,或者為進入中國市場帶來新的機會。”

          ????科爾尼的戈達還盛贊了阿里巴巴的舉動,指其“終究”是“好事”,可能帶來“涓滴效應”,讓美國的小企業能夠在海外擴大業務。

          ????她補充道:“新進者將撼動亞馬遜的帝國。”(財富中文網)

          ????譯者:楊宏

          ????Then, of course, there’s the flip side that Chinese companies can benefit from the company following its IPO, too.

          ????“The potential of increased competition with Chinese manufacturers is extremely real. Chinese manufactures enjoy cheaper labour and less stringent regulations, meaning that they can produce similar products to American companies for less,” Simpson said.

          ????People selling counterfeit goods through Chinese online marketplaces is another problem, he said. That’s bound to complicate matters further for small U.S. businesses and make them think twice about using Alibaba’s services.

          ????For the moment, Tudor said that Amazon doesn’t need to worry quite yet about Alibaba’s TMall service. For the most part, it is focused on Chinese customers and not on conquering the U.S. market.

          ????“They’re not immediately trying to compete with Amazon or come into the U.S.,” Tudor said.

          ????So what should small business owners do to ensure they get the most out of Alibaba going forward? Educate themselves, according to the experts.

          ????“I think getting familiar with the Chinese market in general, and not even just Alibaba, but understanding a little bit more about their culture and what appeals to them,” Tudor said. “This is going to create other companies or other opportunities for Western retailers to get to China.”

          ????Gada, from A.T. Kearney, also praised the company’s move saying “ultimately” it’s “a good thing” and that it will result in a “trickle down effect,” allowing U.S. small businesses the opportunity to grow overseas.

          ????“The new entrance is going to challenge the Amazons of the world,” she added.

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