3月25日商務英語

puffery ['p?f?ri]

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虛假宣傳（名詞）

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(noun) Exaggerated or shallow claims made in order to promote or publicize.

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EXAMPLE: A responsible advertising agency tries to avoid puffery when creating descriptions of its client's new products.

一家負責任的廣告公司在描述其客戶的新產品時會避免虛假宣傳。

to be at loggerheads

發生爭執

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To be engaged in a serious, often lengthy argument.

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EXAMPLE: Our company's thrifty chief accountant is at loggerheads with our marketing director who wants more money allocated to advertising in our annual budget.

我們公司節儉的首席會計師和營銷主管發生了爭執，營銷主管希望年度預算能為廣告提供更多資金。?