經營寶典：五本實用商業書籍

《企業如何贏》

作者：里克?卡什與戴維?卡爾霍恩

??? 長期以來，更好、更快、更低成本地制造產品都是增長的秘訣。但最近情況卻發生了變化，隨著供給超過需求，企業必須找出最有利可圖的客戶群。本書將告訴你如何發現市場中最富裕的群體，并抓住這一細分市場——書中稱之為“利潤池”（profit pools）。舉例來說，一家狗糧廠商專門針對跑步或騎車遛狗的人士投放廣告。顯然，這類愛狗人士更愿意購買高價寵物食品。

How Companies Win

By Rick Kash and David Calhoun

??? Until recently, making things better, faster, and cheaper was the secret to growth. But with supply outstripping demand, companies have to identify the most profitable customers. This book will tell you how to slice up your market into the richest sub-niches -- called "profit pools." For example: One dog-food maker targets ads toward people who run and bike with their pooches. Apparently, those owners are more willing to buy pricier pet food.