經營寶典：五本實用商業書籍

《追求卓越》

作者：馬克?艾什

??? 紐約州羅徹斯特市的公共運輸管理部門原本虧損嚴重，艾什徹底改變了這種局面，本書講述的正是他的這段經歷。除了為作者與惰性作斗爭的經歷喝彩之外，讀者還可以學到不少經驗教訓。艾什任內停止向一條服務于羅徹斯特理工學院（the Rochester Institute of Technology）的巴士路線提供補貼，這一舉措頗具政治風險。學院為了恢復這條路線，只得與市政方面合作，艾什由此成功地在同一路線上獲得了兩倍于原來的收入。這本書讓我重新燃起了希望。我建議大伙都買上20本，給當地的父母官每人送一本吧。這對我們大家都有好處。

Driving Excellence

By Mark Aesch

??? Aesch tells how he transformed a money-pit transportation authority in Rochester, N.Y. Beyond cheering his fight against inertia, you'll come away with a few lessons. Aesch dumped a subsidy to a bus route that served the Rochester Institute of Technology, a politically risky move. RIT, wanting the route back, worked with the city, and Aesch managed to generate twice the revenue from that same route. This book gave me hope. Help us all and buy 20 copies to hand out to your local officials.