亞馬遜接管西爾斯零售業(yè)霸權(quán)

????沃頓商學(xué)院（Wharton School of Business）市場(chǎng)營(yíng)銷學(xué)教授戴維?魯賓斯坦認(rèn)為，西爾斯百貨受到了其他零售商的排擠。西爾斯曾經(jīng)是一家超級(jí)雜貨店。但不論是價(jià)格還是服務(wù)，它都面臨著激烈的競(jìng)爭(zhēng)，比如低價(jià)商店沃爾瑪，或注重服務(wù)的諾德斯特姆商店（Nordstrom）。雖然位于中檔市場(chǎng)的賣家不在少數(shù)，但西爾斯卻沒(méi)能像沃爾瑪或塔吉特一樣，成功吸引高收入消費(fèi)者。

????魯賓斯坦稱，亞馬遜卻“憑借其便利性實(shí)現(xiàn)了突破。它已經(jīng)成為新一代的西爾斯百貨。”

????利斯基也同意這種說(shuō)法：“亞馬遜將成為下個(gè)世紀(jì)的西爾斯百貨。”

????譯者：阿龍/汪皓

????Sears has been squeezed by other retailers, , says David Reibstein, a marketing professor at The Wharton School of Business. It was once the super general store. But it was crowded on both sides, by lower-price stores like Walmart, or high-service stores such as Nordstrom (JWN). But it's not the only store stuck in the middle market squeeze, but unlike Walmart or Target, it has not been able to attract a higher-income customer base."

????Amazon, on the other hand, "has moved beyond because of its convenience. It's the new version of Sears," says Reibstein.

????Lisicky agrees. "Amazon is Sears 100 years later."