2012財富高管夢之隊重裝登場

????7.杰夫?貝佐斯

????職務：首席執行官

????現任職務：亞馬遜董事會主席兼CEO

????貝佐斯像一條鯊魚一樣，擠壓著實體商店的生存空間，毫不留情，但他的無情能為亞馬遜（Amazon）股東帶來好處。亞馬遜令人印象深刻的不僅僅是網絡零售的低價格和無懈可擊的客戶服務，還有貝佐斯冒險行事的作風。他斷定，消費者肯定會喜歡價格低廉的Kindle；而且，通過電子書銷售，他成功彌補了硬件的損失。他在公司內部成立了一個出版部門，并建立了云服務部門，為公司提供計算能力，為普通消費者提供音樂。目前，公司正在醞釀生產智能手機。或許，貝佐斯確實是一條冷血的鯊魚，但他很清楚如何打造一家企業，以及如何帶領它順利航行，這一點同樣毋庸置疑。

????--D.R.

????7.Jeff Bezos

????Position:Chief executive officer

????Currently:Chairman and CEO, Amazon

????Call Bezos a shark for his relentless undercutting of brick-and-mortar standbys, but his ruthlessness has been good for Amazon shareholders. It isn't just the online retailer's low prices and unbeatable customer service that impresses; it's also the way Bezos takes risks. He bet that consumers would embrace the ultra- cheap Kindle and that he'd make up for losses on the hardware with consumer spending on e-books. He rolled out an in-house publishing arm and set up a cloud-services unit that offers computing capacity to companies and music to consumers. A smartphone is in the works. Bezos may be a shark, but there's no denying that he also knows how to build a business and keep it sailing.

????--D.R.