IBM女掌門人展望未來
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????對于羅曼提來說，要想實現這個目標，在一定程度上來說，只要發明新技術，把它們賣給現有的客戶就可以了。以IBM的規模，增長也意味著創造新市場，如同IBM推廣“智能星球”的方式，即向無技術背景的人，比如城市市長和警察局長，推銷利用軟件監控和管理交通、給水系統和環衛車的理念。如今，羅曼提也在用類似的方式游說首席營銷官們，承諾技術將改變他們的工作方式。但這并不是一項簡單的任務：與政府官員相比，營銷官們可不會因為CEO魅力非凡或是一堆關于拍字節的統計數據，便被輕易打動。許多人依然習慣于把計算機技術視為創造性工作的輔助工具，而非初始工具。 ????以上內容來自即將出版的《財富》雜志，請點擊此處閱讀英文全文>> |
????For Rometty the challenge of meeting that goal is only partly about inventing new technologies to sell to her existing clients. Growth at IBM's scale also means creating new markets, much the way it did with its Smarter Planet campaign, which sold nontechies such as mayors and police chiefs on the idea of using software to monitor and manage traffic, water systems, and sanitation trucks. Now Rometty is making a similar pitch to marketing executives, promising that technology will change the way they do their jobs. It won't be an easy sell: Marketers are less apt than bureaucrats to be wowed by a charismatic CEO or statistics about petabytes. Many are accustomed to seeing computing as a tool to support their creative endeavors, not the starting point. |
