粉絲的力量：5個品牌的創意海選故事

3. 樂高Cuusoo

????樂高Cuusoo的粉絲頁面最初由日本的一群樂高鐵桿粉絲創建，現在則由該品牌本身負責運營（Cuusoo是日本語，意思是“希望某樣東西變成現實”）。樂高的兒童社區負責人馬克?福德基爾說，這家積木玩具制造商利用這個平臺與用戶進行溝通交流，同時還提供了管道，讓粉絲們可以提交自己的原創想法，描繪“他們夢想的樂高玩具”。

????發布在社區里的某個想法一旦擁有了10萬個支持者（相當于Facebook上的“贊”），樂高就會考慮把這個想法變成真正的產品。Cuusoo團隊最近接受的一個想法是電影《回到未來》（Back to the Future）中那輛DeLorean汽車的樂高模型，目前正在生產中。粉絲們還會因為他們的貢獻而得到報答，能夠獲得他們所建議產品凈銷售額的1%。

3. LEGO Cuusoo

????Originally created by a group of LEGO diehards in Japan, LEGO's Cuusoo fan page is now operated by the brand itself. (Cuusoo is a Japanese word that means "to wish something into existence.") The toy-brick maker uses the platform to interact with its users and offers a pipeline to submit original ideas for "the LEGO set of their dreams," says Mark Fothergill, LEGO's head of children's community and moderation.

????Once an idea placed on the community receives 10,000 supporters (the equivalent of "likes" on Facebook), the set is considered by LEGO for actual production. The most recent idea accepted by the Cuusoo team: a LEGO model of the DeLoreanfrom Back to the Future, currently in production. Fans are compensated for their contributions, too, receiving 1% of their suggested product's net sales total.