粉絲的力量：5個品牌的創意海選故事

5. 達拉斯小牛隊

????馬克?庫班是NBA里最有意思的球隊老板之一。他在場邊的滑稽動作表明，作為球隊老板和球迷，他非常熱愛自己的達拉斯小牛隊。難怪庫班會讓其他球迷幫忙設計該隊的2015-2016賽季隊服。“得到創新想法的最佳方法是什么？找他們。”他在自己的博客中寫道。“因此，我們將把隊服的設計和配色方案眾包出去。”

????NBA沒有哪位球隊老板比庫班更懂得怎么與球迷（他還擁有170萬Twitter粉絲）互動，不過，他并沒有拿好話糊弄人。他用他自己那標志性的直率風格告訴那些提出設計方案的人，他們將自動失去對方案的所有權。沒有入選的設計方案怎么辦呢？“如果我們沒有采用你的設計方案，它將暫時甚至永久地留在這個網站上，好讓你可以一直垂涎欲滴地瞻仰它，”庫班寫道。“如果我們沒有選中任何設計方案，包括你的在內，那就表明，我們一個也沒看中。大城市的生活就是這樣。大家看開點吧。”（財富中文網）

????譯者：千牛絮

5. Dallas Mavericks

????Mark Cuban is one of the NBA's most colorful owners. His in-game antics right on the sidelines demonstrate his dedication to his Dallas Mavericks as both an owner and a fan. So it made sense for Cuban to turn to other fans to design the team's uniforms for the 2015-2016 season. "What's the best way to come up with creative ideas? You ask for them," he writes on his blog. "So we are going to crowdsource the design and colors of our uniforms."

????Cuban may be unmatched among owners when it comes to connecting with fans (he also has 1.7 million Twitter followers), but he isn't sugarcoating his offer. In his characteristically blunt style, he tells those who suggest ideas that they will automatically forfeit ownership rights. And the submissions that aren't picked? "If we don't use your design, it will still be here on this site for now and ever more for you to glance longingly at," Cuban writes. "If we don't choose any of the designs, including yours, then we don't choose any of the designs. That is life in the big city. Move on."