苦日子：7大CEO新年面臨大考驗

瑪麗?芭拉——通用汽車

2013年12月份，芭拉當選通用汽車（GM）首席執行官，接替丹?阿克森。目前這家公司負債很少，新產品也廣受好評。然而，因為芭拉是歷史上第一位大型汽車公司的女性CEO，人們會把她放到顯微鏡下仔細審視，盡管這并不公平。同時，GM需要為歐洲業務制定更有力的銷售策略，芭拉還得把注意力集中在2015年和全美汽車工人聯合會（United Auto Workers）的勞資談判問題上。

Mary Barra -- GM

The company's incoming chief executive officer, who was selected to succeed Dan Akerson in December, takes over GM (GM, Fortune 500) at a time when the company is enjoying a light debt load and an acclaimed new lineup. Yet Barra will be under a microscope -- unfairly so -- because she carries the title of the only woman to ever lead a major automaker. GM also needs to develop a stronger sales strategy for its European operations, and Barra will need to focus on coming contract negotiations with United Auto Workers in 2015.