2014年最火的八本財(cái)經(jīng)書籍

????《像魔鬼那樣思考》(Think Like a Freak)，作者：史蒂芬?萊維特和史蒂芬?杜伯納

????這是《魔鬼經(jīng)濟(jì)學(xué)》二人組的第三部作品，也是迄今為止最具操作性和規(guī)范性的版本。如果你想“像魔鬼一樣思考”，你就必須知道如何以對(duì)你有利的方式使用激勵(lì)策略。比如，慈善組織“微笑列車”(Smile Train)告訴人們，如果他們只捐贈(zèng)一次，該組織就將停止給他們發(fā)送捐贈(zèng)函——這招果然奏效。其他精彩觀點(diǎn)包括：像孩子一樣思考（活得開心些，不要害怕問愚蠢的問題），早一步清理不良行為者（購(gòu)鞋網(wǎng)站Zappos給主動(dòng)離職的員工贈(zèng)送2,000美元，通過這種方式選擇契合公司文化的員工），辭掉你的工作（數(shù)據(jù)證明：跳出這一步的人最終過得更幸福）。

??Think Like a Freak, by Steven D. Levitt & Stephen J. Dubner

????The third installment from Freakonomics team Levitt-Dubner. This edition is the most actionable and prescriptive yet. If you want to “think like a freak,” you’ve got to know how to use incentives to your advantage. For example, the charity Smile Train told people it would stop sending them solicitations if they donated just once -- it worked. Other gems: Think like a child (have fun and don’t be afraid to ask silly questions), sort out bad actors early (Zappos self-selects for culture-fit by giving employees $2,000 to leave), and quit your job (data attests: people who make the jump end up happier).