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          提高團隊創造性思維的5種方法

          提高團隊創造性思維的5種方法

          Brett Arends 2014年12月01日
          公司需要變化,需要不斷尋找新創意,才能立于不敗之地。但你的團隊或許并不擅長創造性思維。那么,如何讓團隊成員跳出常規套路,提出獨辟蹊徑的創意呢?一些看似簡單,甚至有些搞笑的方法,其實很有幫助。

          ????兩人進行了一系列實驗,相繼對參與者的誠實度和創造力進行了測試。此外,他們還進行了一些實驗,旨在誘使誠實的人做出一些不太誠實的行為。

          ????研究人員得出的結論是,讓人們突破自己的道德界限,似乎可以幫助他們解放思想,擺脫其他規則的約束。

          ????3. 讓他們去散散步。

          ????走出辦公室。不要整天坐在桌子前盯著白板。別再以為吃著甜甜圈坐在辦公室里的時間越長,工作效率便越高。

          ????斯坦福大學(Stanford University)近期進行的一項研究發現,人們在運動中最有可能進行最有效的創意思考——不論是在戶外,在走廊里還是在跑步機上。

          ????在一系列實驗中,參與者接受了各種測試,研究他們提出創造性解決方案的能力。在走路過程中或剛剛結束走路后回答的參與者,表現更好。事實上,讓參與者在走路的同時回答問題,得到的創造性回答增加了一倍。

          ????該項研究由圣克拉拉大學(Santa Clara University)的心理學家瑪麗莉?奧佩佐主持,并已于今年早些時候在美國心理學協會(American Psychological Association)的《實驗心理學》雜志(Journal of Experimental Psychology)上發表。

          ????4. 首先讓他們閱讀電話簿。

          ????是的,沒錯。

          ????如果你想讓員工的思維更有創造性,首先要讓他們變得無聊。真正感到無聊。他們越無聊,就越可能幻想,產生好的想法自然就水到渠成。

          ????聽起來像是惡搞,但幾年前,英國研究人員發現這并非玩笑。

          ????中央蘭開夏大學(University of Central Lancashire)的桑蒂?曼恩和麗貝卡?卡德曼進行了多項實驗,讓參與者想出兩個泡沫塑料杯子的創意用途。

          ????首先抄寫15分鐘電話簿的參與者,表現好于沒有抄寫的參與者。而首先閱讀電話簿的參與者,甚至表現得更好。研究人員相信,閱讀電話簿比抄寫更無聊。

          ????去年年初,曼恩在宣布研究結果時表示:“在工作中,無聊一直是必須被杜絕的狀態之一,但為了提高創造力,我們或許應該接受它。”

          ????The pair conducted a series of experiments in which they tested participants’ honesty and then their creativity. They also conducted experiments in which they induced the honest to behave more dishonestly.

          ????Releasing people from their ethical boundaries seems to help free their minds from abiding other rules as well, the researchers concluded.

          ????3. Send them out for a walk

          ????Get out of the project room. Stop sitting around that table staring at the whiteboard. Stop thinking that the more hours you are all sitting in the same room eating doughnuts the more productive you’re being.

          ????People are most likely to do their best creative thinking while in motion—whether outdoors, down a corridor, or even just on a treadmill, according to research conducted recently at Stanford University.

          ????In a series of experiments, participants were given a variety of tests to see how well they were able to come up with creative solutions to problems. Those who answered while walking, or just after walking, fared much better. Indeed, making participants walk while answering questions doubled the number of creative responses.

          ????The research was conducted by MarilyOppezzo, now a psychologist at Santa Clara University, and was published earlier this year in the American Psychological Association’s Journal of Experimental Psychology.

          ????4. Make them read the phone book first

          ????Yes, really.

          ????If you want to get people to think creatively, first make them bored. Really bored. The more bored they are, the more they will daydream, and good things will follow.

          ????It sounds like a spoof, but a couple of years ago British researchers found it was no joke.

          ????Sandi Mann and Rebekah Cadman at the University of Central Lancashire conducted experiments in which participants had to come up with creative uses for a pair of styrofoam cups.

          ????Those who had to copy out the phone book first for 15 minutes performed better than those who didn’t. Those who just had to read the phone book first did even better. Researchers believed that reading the phone book was even more boring than copying it out.

          ????“Boredom at work has always been seen as something to be eliminated,” Mann said when announcing the results early last year, “but perhaps we should be embracing it in order to enhance our creativity.”

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