財富增長最快的公司排行榜隕落的7大明星

網飛公司

上榜年份：2006

排名：第18

網飛公司（Netflix）是2006年殺入榜單的。實際上，這家DVD租賃公司的商業計劃讓人印象如此深刻，以至于2010年《財富》雜志將公司首席執行官里德?黒斯汀斯命名為“年度商業人物”。不過，黒斯汀斯那時就已經預感大勢不妙了，他對我們說：“標普500（S&P 500）的營收驚人。大多數時候，這世界上的變化會讓人措手不及。”

事實的確如此。去年，網飛宣布了一項短命的計劃：分拆DVD租賃和在線服務兩大業務，上調服務價格，主營DVD租賃業務的分公司將叫做Qwikster。計劃一推出，用戶就怨聲載道，網飛不得不立即收回全盤計劃。此后，它就一直苦苦掙扎，試圖重獲增長動力。如今，網飛股價已大幅跳水，要回到這一計劃推出前的價位還有待時日。

Netflix

List year: 2006

Rank: 18

Netflix was killing it in 2006. In fact, the DVD rental company had such an impressive business plan that in 2010 Fortune named CEO Reed Hastings Businessperson of the Year. Hastings was already hearing footsteps, he told us then, "The turnover in the S&P 500 is terrifying. Most of the time change in the world overtakes you."

And it did. Netflix has been struggling to regain its traction since last year, when it announced a short-lived plan to split up its DVD and online services. Prices would increase, and the DVD portion of the company would be called Qwikster, the company announced. Consumers were livid, and Netflix had to retract the whole shebang immediately. The stock took a dive, and it still has yet to reach anything close to its pre-announcement levels.