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Apple's PR offensive against Google
Philip Elmer-DeWitt 2010-01-06 07:32In the walk-up to the Google phone, Cupertino is suddenly brimming with newsby Philip Elmer-DeWittIt was a classic piece of public relations counter p...
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Apple’s curious PR problem
財富中文網 2009-08-10 11:42By Philip Elmer-DeWittThe tech press is buzzing this week with the news that a senior Apple (AAPL) vice president took the time to e-mail a blogger.Th...
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Profiting from Apple's war with Google
Philip Elmer-DeWitt 2010-03-26 12:30It's been a busy couple of weeks for revelations about Steve Jobs' falling out with Google's Eric Schmidt.On March 12, we had Brad Stone and Michael H...
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Google's YouTube, Apple's iTunes temporarily hacked
Seth Weintraub 2010-07-08 01:11The YouTube hack was first spotted by fans of Justin Bieber on YouTube Sunday morning. They were greeted with messages saying the pop singer had died ...
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The bear case against Apple
Philip Elmer-DeWitt 2010-06-24 01:47Bernstein Research's Toni Sacconaghi, an analyst with a long history of bearish Apple (AAPL) predictions (see below) chose an odd day to make what he ...
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Why Google’s CEO had to leave Apple’s board
財富中文網 2009-08-04 07:35By Philip Elmer-DeWittMuch has changed since Eric Schmidt joined Apple’s (AAPL) board of directors in August 2006, almost three years ago.Schmidt, the...
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China's risky inflation offensive
Colin Barr 2010-12-08 02:02One central bank is sticking to its exit strategy, but hang on tight: Even optimists don't expect the ride to be silky smooth.China said Friday it wil...
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Did Apple solve its PR problem?
Philip Elmer-DeWitt 2010-07-21 02:57The key takeaways from Steve Jobs' "death grip" press conferenceThree weeks and a day after Apple (AAPL) launched the iPhone 4, Steve Jobs took the st...
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The PR power behind HP's board of directors
Patricia Sellers 2010-08-20 02:19While perplexities proliferate around Hewlett-Packard's ouster of CEO Mark Hurd, here is one answerable question in the corporate soap opera: What is ...
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Chrysler's coming product offensive
Alex Taylor III 2010-05-17 07:50Fiat-Chrysler CEO Sergio Marchionne must have gotten tired of all those questions about Chrysler's empty product pipeline.Because in a conference call...
