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Mad Men: Fictional product pitches, real ads
Alex Konrad 2010-08-09 07:23Season four of the AMC show and Emmy favorite Mad Men has started, and change is afoot. Don Draper and his gang now operate out of new digs: Fortune's...
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Meet the real 'Mad Men'
財富中文網 2009-08-18 10:12In honor of the debut of the third season of 'Mad Men' on AMC, Fortune looks back at the real life ad giants who defined their decades and swayed the ...
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It's a mad, mad flight attendant
Stanley Bing 2010-08-13 06:28I've got to say that I'm of two minds on this whole crazed flight attendant thing.On the one hand, you've got to feel for the guy. He's dealing every ...
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The Real Story
Betsy Morris, Patricia Sellers, Julie Schlosser, Ellen Florian, John Helyar, and Patricia Neering 2008-02-22 10:05來源：2004年5月號《財富》雜志作者：Betsy Morris, Patricia Sellers, Julie Schlosser, Ellen Florian, John Helyar, and Patricia NeeringHow did Coca-Cola's management go...
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Toyota ads move beyond the recall
Shelley DuBois 2010-03-11 01:37New ads from Toyota's local dealers look like they're missing something.The commercials play up the features of new cars, show clips of Toyotas drivin...
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Another revenue channel for Google: Product Search?
Seth Weintraub 2010-07-15 01:41An analyst thinks that Google's prominence in search will allow it to climb up the value chain in other highly profitable areas.Analysts want to see w...
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Men are from Facebook, women are from Twitter?
財富中文網 2009-05-21 10:07Studies show the genders really are different online.By Anna KattanFor Jonathan and Michelle Opp of Chapel Hill, N.C., the Internet, like electricity ...
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Men's Wearhouse
《財富》 2011-03-22 06:50排名：87 (去年排名：68)是什么使這家公司如此偉大？這家男士服裝連鎖店是燕尾服出租市場的領導者，共有1,213間店面，年底聚會已成為公司傳統。（自然要穿禮服出席啦!）2009年營業收入（百萬美元）：1,972網址：www.menswearhouse.com...
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Online video ads: The tipping point is near
財富中文網 2009-09-28 01:43Large advertisers are starting to shift their ad budgets to online video. Is the demise of broadcast television at hand?By Jason GlickmanAt the 61st P...
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《廣告狂人》令女廣告人愛恨交織
Vickie Elmer 2012-03-27 09:49上周五，廣告公司李奧貝納（Leo Burnett）舉辦了一個“《廣告狂人》歸來”的派對，公司執行創意總監吉安妮?卡賈諾必須決定是穿得像性感而強勢的執行秘書瓊?哈里斯，還是……她眨眨眼說：“或許我會嘗試女扮男裝，穿成（《廣告狂人》男主角）唐?德雷柏那樣。”如果要讓Organic的執行創意總監凱琳?帕斯...
