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Pay for the marketing that works
財富中文網 2009-08-05 01:38Tough times force an online retailer to reshape his marketing plan.By James Bullock, as told to Malika Zouhali-Worrall(Fortune Small Business) -- In M...
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Goldman pay plunges
Colin Barr 2010-10-25 10:15Get out your hanky. Goldman Sachs bankers are making less money.The investment bank's average paycheck is running 30% behind year-ago levels, thanks t...
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Murdoch's marketing firm takes another legal hit
財富中文網 2009-07-28 12:38News America, assailed for bully tactics, gets tagged with a $300 million verdict.By Jennifer ReingoldThe legal setbacks just keep coming for News Ame...
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Nissan's new marketing Leaf
Doron Levin 2010-10-28 07:34Nissan Motor's new electric car, the Leaf, has a much more critical -- and less obvious -- mission than to enhance the cause of gasoline-free driving....
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'TARP babies' struggle to pay back government
財富中文網 2009-04-24 05:55Banks trying to return bailout funds find doing so isn't quite as quick and easy as they might have hoped, due to problems on how to handle warrants.B...
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What works on TV won’t work online forever
財富中文網 2009-08-11 06:01By Keith RichmanIt has become fashionable to claim that it is impossible to profitably produce original video content for the web. After all, many hig...
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When digital marketing campaigns actually work
Calvin Jones, Damian Ryan 2010-10-12 01:39What do you get for your digital-marketing dollars?Figuring how much revenue or brand value companies are generating from their investments in digital...
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Will bonus backlash pay for investors?
Colin Barr 2010-01-19 06:09By Colin BarrThanks to the outcry against Wall Street pay, bank shareholders are in line for a little bonus of their own.Assailed for their profligate...
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支付不能承受之輕——Apple Pay使用初體驗
Jason Cipriani 2014-10-31 08:45在蘋果公司（Apple）9月9日舉行的發布會上，新產品Apple Watch無疑搶盡了風頭，但與Apple Pay相比，它只能算是個暖場，蘋果的無接觸式移動支付系統才是最迷人的新東西。多年以來，由于界面粗糙、支持坑坑洼洼，手機無縫支付始終停留在理論階段。憑借最新版的iOS手機操作系統，蘋果終于正式進...
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Why 'say on pay' won't work
財富中文網 2009-11-19 09:22Reformers are counting on shareholders to rein in compensation. But big investors seem inclined to remain quiet and preserve the status quo.By Colin B...
