創新企業之星
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茶葉零售商Teavana 公司收入：3，500萬美元 公司總部：亞特蘭大 所屬行業：茶葉零售 成立時間：1997年 員工人數：448 ????做茶葉界的“星巴克”——這個點子不難想到，但是此前卻無人付諸行動，這著實讓人吃驚。畢竟，茶葉以其保健優點而廣受贊譽，它比咖啡更具生態友好性，是最經濟的飲料之一。沒有人比Teavana更了解茶葉的優點，它是連鎖茶葉零售品牌，銷售110種優質散裝茶和茶葉相關產品。1997年，CEO安德魯?麥克成立了首家零售商店，意在打造“美國唯一一家可以品嘗到的地道好茶的商店”。現在，該公司在35個州擁有161家直營店，并計劃到2015年將這一數字擴大到500家——其中包括19家在墨西哥的特許商店。Teavana已經實現盈利，自2006年以來，其銷售額已經增長了73%，達到1.25億美元。今年4月，該公司登記申請，有望于七月上市。Teavana獲得成功的原因很簡單——特產茶葉行業一年可增長8%。該公司面臨的一個問題是：Teavana計劃在世界范圍內銷售其特許經營權，但是，如此一來，公司將很難維持其現有的高標準和品牌形象。即便如此，特產茶葉的全球產值為13億美元，這一全球市場即將發生分化，而這正是CEO麥克所希望的。 ????最新消息：Teavana已于上周上市，首個交易日股票價格上漲超過60%。 ????——貝琪?費爾德曼 |
Teavana Revenue: $35 million Headquarters: Atlanta Industry: Specialty tea stores Founded: 1997 Employees: 448 ????The idea is so obvious it's surprising someone hasn't pulled it off before now -- a Starbucks for tea. After all, tea is praised for its health benefits, is more eco-friendly than coffee, and is one of the most economical beverages around. No one knows that better than Teavana, a chain of tea stores that sells 110 varieties of premium loose-leaf teas and tea-related merchandise. CEO Andrew Mack opened his first store in 1997, pledging to create "the only place in America where you can get a decent cup of tea." Now the company has 161 locations in 35 states -- and plans to expand to 500 by 2015, including 19 franchised stores in Mexico. Since 2006, Teavana, which is profitable, has watched its sales grow 73% to $125 million. In April the tea retailer registered for an IPO and is expected to go public in July. It's easy to see why. The specialty-tea industry could grow as much as 8% a year. One challenge ahead is that Teavana plans to sell franchises internationally, and it's hard to do that without sacrificing the company's high standards and brand image. Even so, specialty tea is a $1.3 billion global market ready for disruption, which is just the way CEO Mack likes it. ????Update: Teavana had its IPO last week, and shares soared more than 60% on their first day of trading. ????--Betsy Feldman |
