今夏美國(guó)車(chē)市紅黑榜
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????黑榜之本田思域 ????2011年7月銷(xiāo)量：14,006臺(tái) ????與2010年7月相比：下跌40% ????有時(shí)僅僅創(chuàng)新是不夠的。今年三月的日本地震和海嘯讓本田深受重創(chuàng)，現(xiàn)在看來(lái)，本田的陣痛期才剛剛開(kāi)始。經(jīng)過(guò)重新設(shè)計(jì)的2012款本田思域剛一面世便飽受詬病。《消費(fèi)者報(bào)告》（Consumer Reports）雜志把這款車(chē)從頭到腳數(shù)落個(gè)遍，從駕乘到操控，從結(jié)實(shí)度到外觀無(wú)一可取，并且大幅拉低了它的推薦等級(jí)。本田可能不得不做出一些“很不符合本田的風(fēng)格”的事，比如捧出個(gè)購(gòu)車(chē)大禮包什么的，好拉回消費(fèi)者的心。 |
????Loser: Honda Civic ????July 2011 sales: 14,006 ????Change from July 2010: -40% ????Sometimes new isn't enough. Honda got hammered by the earthquake and tsunami in Japan, and it looks like the pain is only beginning. The redesigned 2012 Civic has been widely panned; Consumer Reports complained about everything from ride and handling to fit and finish and yanked its recommended rating. Honda may be forced to do something very un-Honda-like: ladle out incentives to win customers back. |
