大樹底下好乘涼：蘋果催生的商機
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裝得下iPAD的時尚馬甲 公司名稱：Scottevest 所在地：愛德華州，太陽谷，凱徹姆 網站：scottevest.com ????就在你以為自己什么都見識過了的時候，你發現有一個人穿著一件縫有iPad大小口袋的夾克。 ????Scottevest將時尚和功能融入其大約30種不同款式的服裝中（夾克、背心、連帽衫、套頭衫、長褲、短褲和襯衫），專為經常旅行的男女打造。其中最暢銷的商品是面向iPad、iPad 2平板電腦和MacBook筆記本用戶制作的衣服，口袋能完全貼合地放置他們的玩意兒。 ????該公司2000年推出之時是一家網絡零售商，今年早些時候，開始通過指定零售商進行銷售。旅行背心（The Travel Vest，售價100美元）擁有22個口袋，包括一個iPad專用口袋，開行業之先河。蘋果的聯合創始人史蒂夫?沃茲尼亞克是Scottevest公司的董事會成員。 ????Scottevest公司創始人兼CEO斯考特?喬丹說道：“這么多年來，史蒂夫?喬布斯一直是個人英雄，他不斷創新的承諾鼓舞人心，他總是問‘下一個是什么？’。” ????過去，喬丹每周都要出差，每次想妥帖地放置手機、電腦、房門鑰匙、車鑰匙的所有隨身物品都會大傷腦筋，由此，這是喬丹創辦公司的念頭。他和他的妻子勞拉把這些麻煩事搬上了畫板。他們開發出的時尚背心和夾克不僅能妥帖地存放物件，而且還觸手可及。 ????喬丹一直記著iPod用戶的需求，之后又增加了一項專利系統，避免各種數據線在衣服外面晃蕩，或者和門柱、其他設備纏繞在一起。 ????“我們一直堅持跟上蘋果世界的每一個發展步伐，我們用透明的觸摸口袋適配iPhone觸摸屏，”他說，“開始那些大而深的口袋是為了攜帶雜志或筆記本，最后都變成了攜帶Kindle的口袋。在蘋果宣布iPad即將面世的那一刻，我就知道，我們已經在收納iPad方面遠遠領先于其他對手。” |
Style and function Company: Scottevest Location: Ketchum, Sun Valley, Idaho Website: scottevest.com ????Just when you thought you had seen it all, you spot someone wearing a jacket with a pocket stitched the size of an iPad. ????Scottevest combines style and function with its line of about 30 different pieces of clothing (jackets, vests, hoodies, pullovers, pants, shorts and shirts) for men and women who travel often. Some of its best-selling items are those sold to iPad, iPad 2 and MacBook users, where pockets are sized just to hold these gadgets snugly. ????Initially an online retailer at the time of its 2000 launch, the company began selling through select retailers earlier this year. The Travel Vest ($100) has 22 pockets, including one just for the iPad, an industry first. Steve Wozniak, Apple's co-founder, sits on Scottevest's board of directors. ????"Steve Jobs has been a personal hero for many years," said Scottevest founder and CEO Scott Jordan. ''His commitment to constant innovation is inspirational and he always asks 'What's next?' " ????Jordan founded his company after struggling to keep all of his gadgets -- cell phone, computer, house key and car keys -- intact while traveling weekly for work. With his wife Laura, he took those frustrations to the drawing board. They developed vests and jackets that not only comfortably store items in a stylish way but also within reach. ????Keeping the needs of an iPod user in mind, Jordan later added a patented system to keep wires from dangling off clothing and getting tangled in a doorjamb or other device. ????"We have kept pace with every development in Apple's world by accommodating touch screen iPhones with our clear touch pockets," he said. "What started as a large, deep pocket for carrying a magazine or notepad became a pocket for carrying the Kindle. As soon as Apple announced the iPad, I knew we were already miles ahead of everyone else in terms of accommodating it." |
