大樹底下好乘涼：蘋果催生的商機
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為iPad量身打造的旅游雜志 公司名稱：TRVL 所在地：荷蘭 網站：trvlzine.com ????紙價上漲、廣告收入下降再加上訂戶減少，總而言之，雜志行業的日子很不好過。 ????不過，iPad改變了這一切，它引入了發行內容的全新媒介。TRVL是一家總部位于荷蘭的英語雜志社，主要關注全球旅游勝地，這本雜志約一年前創刊，在業內率先專門為iPad打造內容。 ????“我們倆毫無經驗，就開始在荷蘭創辦自己的雜志，”聯合創始人邁克爾?艾林斯稱，“現在我們的讀者遍及全球193個官方承認的國家中的170個，我們的下載次數可以與平板電腦上最熱門的雜志媲美。” ????推出TRVL贏得了不少獨特的機會，艾林斯透露，它是iPad上評價最高的消費類雜志。為了回饋讀者的熱情反響，艾林斯對該應用進行了更新，“全新的設計增加了全部25期往期雜志，還改善了地理定位功能。” ????他說：“我們的下一個目標是打入整個iOS平臺，包括iPad、iPhone、Apple TV及Mac電腦。” |
Making travel easier Company: TRVL Location: Netherlands Website: trvlzine.com ????Rising costs for paper, a decline in advertising, and fewer subscribers, have translated to hard times for the magazine industry. ????But the iPad changed all that, introducing a new medium on which to publish content. TRVL, a Netherlands-based, English-language magazine covering travel spots around the globe, was the first to provide content only to iPad users. It debuted about a year ago. ????"The two of us started making our own magazine from the Netherlands with no real experience," said co-founder Michel Elings. "Now we have readers in 170 of the 193 official countries in the world. And our download numbers compete with the best performing magazines on tablet." ????Launching TRVL has led to unique opportunities. It is the highest-rated consumer magazine on iPad, said Elings. In response to the enthusiasm, Elings updated the app with "a full redesign that includes all 25 'back issues' and added some better functionality with geolocation. ????Our next goal is to go after the whole iOS platform: iPad, iPhone and Apple TV, as well as the Mac," he said. |
