經濟低迷時期的六大增長戰略

留住核心人才

????當競爭者紛紛將項目外包給廉價供應商時，利潤豐厚的科技咨詢公司Fino Consulting卻沒有這樣做；而是反其道而行之，將項目交給公司里具備10至15年相關經驗的員工去做，以保證項目完成質量符合標準——而工資也按公司所在地紐約的最高市場價格支付。為了保持客戶滿意度，該公司鼓勵員工運用最好的技術，即使這些技術不同于客戶的選擇習慣。

????公司留住了業內的經營，他們在移動設備領域擁有深厚的知識儲備，對iPad以及云計算等都了如指掌，因此獲得了許多大客戶的親睞，其中就包括美國阿美拉達赫斯公司（Hess）以及哥倫比亞廣播公司（CBS Television）等等。據Fino Consulting預測，該公司2011年的銷售額將超越2010年的60萬美元，攀升至110萬美元。“我們的團隊擁有優秀的人才，能夠開發出卓越的軟件。”該公司總經理布萊恩菲諾?菲諾說。他還透露，“其實我們的客戶也一直在試圖尋找計時工資更加低廉的合作者，但最終還是選擇了我們，因為到最后他們發現我們的價格最公道，產品質量最優秀。”

Invest in talent

????While competitors outsourced projects to inexpensive providers, Fino Consulting, a profitable tech advisory firm, kept them in-house, relying on employees with 10 to 15 years of experience -- paid at the high market rates of its home base in New York City -- to ensure that the quality of its work is up to snuff. To keep its developers excited about their jobs, Fino Consulting encourages them to use the best technology, even if it isn't what a client has traditionally chosen.

????The company's ability to retain key players with a deep knowledge of mobile devices such as the iPad and cloud computing has enabled the small firm to win big corporate clients such as Hess and CBS Television. Fino Consulting projects that sales will increase from $600,000 in 2010 to a projected $1.1 million in 2011. "We have some talented people on our team who produce exceptional software," says Brian Fino, managing director. "Our clients are finding they can go out and get lower hourly rates but keep coming back to us, because in the end, we are less expensive and we produce a higher quality product."