克萊斯勒組合拳打開新局面

吉普指南者

????克萊斯勒2007年推出了這款號稱“平價吉普”的指南者，但當時并沒有獲得成功。由于它是在轎車平臺上打造的，因此很多人批評它風格偏軟，沒有真正的吉普范兒。2011款指南者使用更加傳統(tǒng)的吉普式格柵和全新內飾，而且通過了道路越野評級（trail-rated）認證，這款越野味兒十足的新指南者也在消費者中引起了強烈反響。汽車網站Edmunds.com的分析師杰里米?阿塞維多指出：“新指南者的儀表盤直接繼承了大切諾基的設計元素，因此吸引了更多消費者的關注?！弊畛鯇Υ笄兄Z基感興趣的消費者也開始把目光投向了指南者，這兩款SUV的造型一脈相承，但指南者的燃油經濟性更好，而且起價也比大切低了將近10,000美元。2011新款指南者的銷量已經增長了五倍。

Jeep Compass

????Chrysler's "chick Jeep" flopped when it was introduced in 2007. Based on a passenger car platform, it was judged too wimpy to be a true Jeep. But made more Jeep-like with a traditional grille, a new interior, and a brawny trail-rated model, the 2011 model has resonated with customers. "With the fascia of the new Compass taking its cues directly from the successful Grand Cherokee, it has garnered significantly more customer attention," says Edmunds.com analyst Jeremy Acevedot. "Jeep shoppers initially interested in the Grand Cherokee have begun looking at the Compass, which offers similar styling but with improved mileage and a starting price that's nearly $10,000 lower." Sales of the redesigned 2011 model have increased five-fold.