克萊斯勒組合拳打開新局面

克萊斯勒200

????克萊斯勒200是之前的失敗車型伯銳（Sebring）的改款之作，而且它的銷量也大大超過了老款。這在很大程度上要歸功于車身鈑金、格柵和前后車燈的重新設計。不過還有一部分原因要歸功于它的新名字提升了它的檔次。Edmunds.com分析師阿塞維多稱：“通過改名，克萊斯勒憑空提高了克萊斯勒200的檔次，讓消費者以為克萊斯勒200是旗艦車型克萊斯勒300的小弟。伯銳早就成了無所不在的‘街車’，還由于質量問題而飽受詬病。因此克萊斯勒200也通過改名劃清了與老款伯銳的界限。”

Chrysler 200

????The Chrysler 200, a reworked version of the failed Sebring, is also outselling its predecessor--and by a wide margin. Much of the surge is due to another successful redesign with new body panels, grille, and lights front and rear. But a piece of the credit goes to the new name that connects it to its upscale car lot neighbor. "By changing the name, Chrysler was able to let its midsize offering ride the coattails of the Chrysler 300 and to encourage consumers to think of the 200 as the younger brother of the flagship 300," says Edmunds' Acevedot. "It also has the added benefit of distancing itself from its predecessor, a vehicle notorious for quality issues and fleet pervasiveness."