2011《財富》最愚蠢商業事件大盤點（上）

黑莓致歉禮包濫竽充數

????雖然黑莓的大規模服務中斷持續了數天，但RIM高層對于如何彌補用戶損失一直閃爍其詞。

????10月17日，故障最終解決四天之后，RIM發布了一份聲明，稱：“我們非常珍惜和重視與用戶的關系。”

????不過，他們的感激并不是通過現金的方式來表達。相反，RIM免費為用戶提供了價值100美元的黑莓手機應用。列表中包括數個“寶石迷陣”（Bejeweled）和“模擬人生3”（Sims 3）等知名的應用，但剩下的基本都是“Vingo Plus”和“泡泡龍2”這樣的貨色。

????刻薄的說法是：黑莓的應用生態系統非常貧乏，放開手腳買，也花不了100美元。

????《紐約時報》（New York Times）報道稱，如果用戶選擇20美元的DriveSafe.ly，而不是80美元的企業版，那么黑莓提供的清單中，其他應用加起來也才不過76美元——朱利安?波比頓

BlackBerry 'apologizes' with crappy apps

????As BlackBerry's massive outage stretched on for days, Research in Motion execs dodged several questions about make-good efforts for customers.

????On October 17, four days after the lengthy crash was finally resolved, RIM released a statement saying "we truly appreciate and value our relationship with our customers."

????But that appreciation didn't come in the form of cash. Instead, RIM offered its customers $100 worth of BlackBerry apps for free. The list featured a few well-known apps like Bejeweled and Sims 3, but the rest were the likes of "Vlingo Plus" and "Bubble Bash 2."

????Here's the kicker: BlackBerry's app ecosystem is so barren that it's almost impossible to spend $100 buying them.

????As the New York Times pointed out, if customers opted for the $20 version of an app called DriveSafe.ly -- instead of the $80 enterprise version -- and then bought every other app on BlackBerry's list, that would add up to only $76. -- Julianne Pepitone