2011《財富》最愚蠢商業事件大盤點（上）

KC時裝促銷惡搞“阿拉伯之春”

????凱尼斯?柯爾在Twitter上利用埃及動亂來為自己的最新產品做廣告，簡直是愚蠢透頂。

????今年2月份，埃及解放廣場（Tahrir Square）上的抗議活動不斷升級。時裝設計公司凱尼斯?柯爾（Kenneth Cole）的董事長卻打趣道：“數百萬人在開羅聚集，并引發騷亂。據說是因為我們的最新時裝KC正式開始上線銷售。”

????數小時后，柯爾在Twitter和Facebook上為自己的不當言論致歉，稱并非“有意貶低埃及的嚴重局勢?！?/p>

????但他的不當言論迅速引爆了媒體，Twitter界也很快進行了反擊，發起了抵制KC的在線活動（#boycottKennethCole）。

????據《郝芬頓郵報》（Huffington Post）報道，有些人創建了名為@KennethColePR的冒牌公關賬戶，以諷刺他的言論，并發布了同樣粗俗的虛假廣告，比如“在新奧爾良，人們蜂擁前往凱尼斯?柯爾商店！”以及“衣柜單調至死？來我們的關塔那摩春季新裝展逛逛吧?！?/p>

????—— 黑巴赫?優素福

Kenneth Cole sale sparks Arab Spring?

????Kenneth Cole committed quite the faux pas when he used the unrest in Egypt to plug his latest collection on Twitter.

????"Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online -- KC," quipped the fashion house's namesake chairman in February, as protests in Egypt's Tahrir Square escalated.

????Cole apologized for the misguided tweet on both Twitter and Facebook within hours, saying that he wasn't "intending to make light of a serious situation."

????The gaffe ignited a media firestorm, and the Twittersphere snapped back with the hashtag #boycottKennethCole.

????Others created a satirical @KennethColePR account and tweeted equally uncouth but fake ads like "People from New Orleans are flooding into Kenneth Cole stores!" and "Wardrobe got you water-BORED? GITMO of our new spring collection," according to the Huffington Post.

????-- Hibah Yousuf