2012汽車業的異想世界

巴頓現身廣告大片

????為了打造吉普汽車（Jeep）在2012年橄欖球超級杯（Super Bowl）期間的廣告大片，克萊斯勒的營銷奇才奧利維爾?弗朗索瓦將他的艾米納姆（Eminem，上個世紀末涌現出的白人rap音樂代表——譯注）的視頻“底特律制造”片段和珍妮佛?羅佩茲的菲亞特500廣告片“引擎蓋上的杰妮”（"Jenny in the hood"）的精華糅為一體。他運用電腦生成的圖像，在片中刻畫了由演員喬治?斯科特扮演的喬治?巴頓將軍。將軍登上一輛牧馬人（Wrangler），駛上了羅賓漢之路（Rubicon Trail，位于美國加州Sieera Nevada山脈北部，是世界上最有名的四驅車越野地之一——譯注）。不過與真正的巴頓將軍不同，當吉普發生滾翻時，這位由計算機生成的巴頓被TSA強制防傾桿（TSA-mandated roll bar）救回了一命。

Advertising

????For a Jeep ad to run in the 2012 Super Bowl, Chrysler marketing whiz Olivier Francois combines elements of his Eminem "Made in Detroit" spot and the J.Lo "Jenny in the hood" Fiat 500 commercial. Using computer-generated imagery, he depicts General George Patton, as played by actor George C. Scott, climbing into a Wrangler and setting off on the Rubicon Trail. But unlike the real Patton, CGI Patton is saved by his TSA-mandated roll bar when his Jeep flips over.