漢堡王：船大難掉頭

????6. 巴西人的加入：巴西的管理人員加入公司就能讓人們相信漢堡王在巴西的餐廳數量將超過麥當勞嗎？

????7. 美國國內快餐店相關業務的增長：美國的快餐行業市場在不斷發展？或許如此，但發展的動力肯定不是來自漢堡王這種舉步維艱的老牌連鎖店。休閑式快餐店才是美國快餐店相關業務發展的動力。

????8. 有所改善的特許經營關系：很明顯，新的管理團隊得到了特許經營人的認可，但與此同時，在近期對餐飲公司Carol Restaurant Group的再許可交易中，公司新東家似乎并未讓20個州的特許經營權人滿意。

????9. 強大的管理團隊：盡管阿克曼在報告中信誓旦旦，但我們還是不由的懷疑，他在報告中提到的團隊是否已經做好了一切準備，接受漢堡王所面臨的種種挑戰，尤其是在競爭最為激烈的美國市場。

????10. 交易的藝術：從阿克曼代表公司所作的報告來看，漢堡王團隊的嘴上功夫不容樂觀。未來幾個月，他們需要快速掌握、磨練這些技能。

????譯者：阿龍/汪皓

????6. THE BRAZILIAN CONNECTION: The presence of Brazilian management professionals on the team somehow lends credence to the notion that BK could have more stores than MCD in Brazil?

????7. DOMESTIC QSR GROWTH: The QSR market in the USA is growing? That may be true but that growth is not coming from tired old chains like Burger King. Quick casual is the growth engine of QSR.

????8. IMPROVED FRANCHISEE RELATIONS: The franchisees apparently like the new management team but, at the same time, the new owners did not exactly take care of franchisees in 20 states with the recent refranchising deal by Carol Restaurant Group (TAST).

????9. STRONG MANAGEMENT: Despite this claim, we are unsure that the team outlined in Ackman's presentation is best-equipped to overcome the challenges BK faces, particularly in the uber-competitive U.S. market

????10. THE ART OF A DEAL: The fact that Bill Ackman gave the presentation on behalf of a company does not bode well for the storytelling capabilities of BK's team. They will need to hone those skills rapidly over the coming months!