豐田超躍福特的10個(gè)理由

????豐田（Toyota）從召回危機(jī)、地震海嘯和強(qiáng)勢(shì)日元的陰影里走出來(lái)的來(lái)龍去脈媒體已經(jīng)進(jìn)行過(guò)充分的報(bào)道，不過(guò)關(guān)于豐田與美國(guó)品牌競(jìng)爭(zhēng)的結(jié)果，卻很少有所推測(cè)。

????現(xiàn)在已經(jīng)越來(lái)越明顯，第一個(gè)在與豐田的競(jìng)爭(zhēng)中敗下陣來(lái)的將是福特汽車公司（Ford Motor）。長(zhǎng)期以來(lái)，豐田一直是最受歡迎的一個(gè)汽車品牌，受歡迎程度超過(guò)了福特和雪佛蘭（Chevrolet）。不過(guò)據(jù)幾位專家預(yù)測(cè)，很快豐田所有車型的銷量——包括賽恩（Scion）和雷克薩斯（Lexus）——將超過(guò)福特汽車公司的福特和林肯（Lincoln）品牌，成為繼通用汽車（General Motors）之后在美銷量排名第二的廠商。R.L. Polk公司的老牌分析師湯姆?利比稱：“我們認(rèn)為豐田今年就會(huì)超過(guò)福特。”

????豐田的銷量上一次超過(guò)福特是在2010年3月。今年4月，豐田在零售銷量上再次超過(guò)福特（不含批量銷售）。不過(guò)這一次，如果不出意外，豐田似乎已經(jīng)準(zhǔn)備好了永遠(yuǎn)把福特踩在腳下。以下10個(gè)理由可以解釋：

????The recovery of Toyota from its recall crisis, Japan's earthquake and tsunami, and the strong yen has been well documented by now, but there has been less speculation about the consequences for the competition.

????It is becoming clear that one of the first casualties will be Ford Motor Co. Toyota has long been the single most popular car brand, outpacing both Ford and Chevrolet. But soon, several experts say, all Toyota vehicles -- including Scion and Lexus -- will surpass Ford Motor's Ford and Lincoln brands and move into second place in U.S. sales after General Motors. "We see Toyota Corp. overtaking Ford Motor Co. this year," says veteran analyst Tom Libby of R.L. Polk.

????Toyota has outsold Ford before, most recently in March, 2010. And this April, it bested Ford in retail units (excluding fleet sales). But this time, save for another unpredictable event, Toyota appears ready to secure a permanent edge. Here are ten reasons why:

1.雷克薩斯完勝林肯

????林肯現(xiàn)在仍然處在為期三年的重建之旅的起步階段。今年林肯只賣出了34,418輛轎車和卡車。雷克薩斯也在重組，不過(guò)它的起點(diǎn)要高得多。從今年年初到現(xiàn)在，雷克薩斯已經(jīng)售出了88,110輛汽車。林肯計(jì)劃在未來(lái)兩年內(nèi)推出7款新車或升級(jí)車型，但雷克薩斯卻足足準(zhǔn)備了10款車型，包括最暢銷的ES 350的升級(jí)版。

1.Lexus trumps Lincoln

????Still in the early stages of a three-year rebuilding process, Lincoln has sold only 34,418 cars and trucks this year. Lexus is reloading too, but from a much higher base: 88,110 have moved off dealers' lots since the beginning of the year. Lincoln plans to introduce seven new or redesigned models in the next two years, but Lexus has 10 coming, including its best-selling ES 350.