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          移動行業上演三國演義

          移動行業上演三國演義

          Kevin Kelleher 2012-07-18
          短短幾個星期里,移動操作系統市場的競爭形式已經出現了顯著轉變。移動領域傳統的兩大巨頭蘋果和谷歌依然強勢,個人電腦的老牌明星微軟也已經開始發力,移動操作系統市場的三足鼎立之勢初步形成。今天我們就來看看蘋果、谷歌和微軟在操作系統和硬件設備的最新動態,看看這出三國演義的大戲未來的走向。

          ?????意義:移動系統以前一直是谷歌和蘋果雙雄爭霸的局面,不過現在微軟也能分一杯羹了。微軟已經表明,自己愿意采取大膽的舉措,保持自己在個人計算領域的創新性。為了達到這個目標,哪怕是需要另起爐灶,從頭設計一個移動操作系統,甚至罪忠實的硬件合作伙伴也再所不惜。

          ????微軟將在移動平臺市場上對谷歌和蘋果產生多大的影響,現在還有待觀察。等到WP8系統今年秋天上市時,微軟會把PC系統和移動系統集成到什么效果,是無縫集成,還是問題不斷?開發者們會愿意與微軟合作開發WP8應用嗎?我們現在還不知道。這些仍然是擺在微軟面前的大問題。

          ?????谷歌

          ????最新動態:正如之前大家期待的那樣,谷歌在它的I/O開發者大會上發布了最新版的安卓4.1操作系統,又名Jelly Bean系統。Galaxy Nexus和Nexus S手機的用戶可以趕在iOS 6和WiP8上市前升級到安卓4.1。這個消息起碼會讓一小部分能升級到安卓4.1的用戶感到高興。

          ????Jelly Bean系統將改善安卓機的語音指令功能,提供像蘋果Siri一樣的直接應答,同時只需簡單地滑動手指就可以看到谷歌的搜索結果。語音識別功能也可在不聯網的狀態下使用。Jelly Bean系統還有一個叫Google Now的新功能,它可以結合用戶的時間、地點、個人歷史等數據完成很多操作,比如推薦其它的上下班路線,或是附近你可能感興趣的餐館。

          ????像微軟一樣,谷歌也正在硬件上進行創新。比如谷歌最近推出了一款由華碩(Asus)代工的7英寸Nexus 7平板電腦,售價僅為199美元,但是它的用戶體驗要優于亞馬遜(Amazon)相同價格的Kindle Fire平板。另外谷歌還推出了一款集成了Google Play的球形多媒體娛樂設備Nexus Q。不過谷歌最近最激動人心的產品當屬“谷歌眼鏡”(Google Glass),這是一款極具未來主義色彩的產品。它之所以產生了這么大的轟動,很大原因是因為谷歌給它安排了一個非常戲劇性的亮相(為了展示眼鏡的拍攝功能,谷歌特地安排了工程師戴著這些眼鏡在舊金山上空跳傘,一路通過眼鏡進行“視頻直播”,最后工程師們降落在會場的屋頂上,然后騎著自行車進入會場。)

          ?????意義:市面上搭載安卓系統的手機數量要多于iOS系統的手機。但是安卓的市場過于零散。只有11%的安卓手機用戶在使用最新的安卓版本,大多數安卓用戶短期內還無法體驗到Jelly Bean系統的好處。不過這并不能阻止谷歌從各個方向全面出擊。

          ????雖然這些方向的前景大多都是光明的,但它們不一定都能保證成功。谷歌正在通過Nexus 7搶占低端平板市場,吸引那些不愿意多花3倍的錢買iPad的用戶。Nexus Q則是谷歌占領客廳的一小步。而谷歌眼鏡則表明谷歌未來已經有了一個固定的發展方向,屆時擴張實境技術和新的計算設備將成為主流。

          ????未來三家公司之間可能依然會不斷爆發摩擦和專利糾紛。為了在移動經濟中保持領先地位,三家公司都要承擔起風險,不斷推出新的創意。當然,不論誰有了最好的創意,所有其他公司都會采納,促使他們繼續拿出新的創新。與專利官司形成對比的是,這種競爭才是保持科技行業繼續發展的動力。

          ????譯者:樸成奎

          ????What it means: Mobile OS has been a two-horse race, but Microsoft may just give Google and Apple a run for their money. Microsoft has shown it's willing to take bold steps to stay competitive in personal computing, even if it means writing an OS from scratch or stepping on the toes of its loyal partners.

          ????Just how strongly Microsoft can compete against Google and Apple in mobile platforms remains to be seen. When Windows 8 arrives this fall, will the integration of PC and mobile software be buggy or seamless? Will developers enjoy working with the software enough to offer Microsoft appealing apps? These are big questions still facing Microsoft.

          ????Google

          ????What's new: As expected, Google announced at its I/O developers' conference the latest update to Android software: version 4.1, aka Jelly Bean. The upgrade will be available before iOS 6 or Windows Phone 8 for Galaxy Nexus and Nexus S users. Those updates will keep the small fraction of Android owners who will get Jelly Bean happy.

          ????Jelly Bean will improve the voice-dictation features on Android phones, offering Siri-like direct answers but also offering the option to see Google search results with a simple screen swipe. Voice recognition will also work offline. Another new feature is Google Now, which considers data like time, location and personal history to, for example, offer alternative commuting routes or nearby restaurants that may be of interest.

          ????But like Microsoft, Google is innovating in hardware as well, and some of the bigger innovations are here. Google introduced the Nexus 7, a seven-inch screen manufactured by Asus that will sell for $199 and offer a better experience than Amazon's Kindle Fire tablet for the same price. And it impressed with the spherical Nexus Q, a multimedia streaming device that is integrated with Google Play. But the big impact came from Google Glass, a future product that drew buzz mostly for its dramatic skydiving presentation.

          ????What it means: Android powers more phones than iOS but it suffers from fragmentation. Only about 11% of Android phone users are using the latest version of the software, so many won't be able to see the benefits of Jelly Bean for a while. But that's not keeping Google from pushing intoall kind of new directions.

          ????While most of those directions are promising, they aren't assured success. With the Nexus 7, Google is going for the low-end of the tablet market, appealing to consumers who don't want to pay three times that much for an iPad. Nexus Q is a small step into the living room. And Glass shows that Google has one fixed squarely on the future, where augmented reality and new computing devices could become the norm.

          ????For all the bickering and patent scuffles that can occur among these three companies, the competitive drive to stay ahead in the mobile economy is pushing all three to take risks and push new ideas. Of course, the best ideas will be adopted by all companies, prompting them to new innovations. In contrast to patent lawsuits, that kind of competition is what keeps the tech industry moving forward.

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