10大最具影響力的女企業家

杰西卡?布徹

年齡：34歲

公司：互動技術公司Blippar

創辦時間：2010年

????Blippar允許用戶在智能手機拍攝的照片上進行互動式現實增強（AR）應用。比如，給雀巢Kit-Kat奇巧巧克力棒的海報拍一張照，就會變成一項用戶選擇調查。像耐克（Nike, 財富500強公司）、聯合利華（Unilever）和梅賽德斯（Mercedes）等公司已紛紛登陸現實增強平臺，看好它對移動屏幕上二維圖像的靈活應用，這些公司付費開發并積極推動“拍照”應用。布徹期待她的發明將改變消費者與現實世界互動的方式。最近，Blippar推出了美寶蓮（Maybelline）互動體驗軟件，邀請粉絲們拍下媒體廣告，然后在自己手機上虛擬“試涂”40種新指甲油。

????這家公司在倫敦和紐約都開設了辦公室，還沒有宣布進行首輪融資，但今年早些時候已從高通（Qualcomm）旗下的風投公司Qualcomm Ventures獲得了種子投資，具體金額沒有透露。

Jessica Butcher

Age: 34

Company: Blippar

Founded: 2010

????Blippar allows users to add interactive augmented reality layers to pictures you take on your smartphone (e.g. take a picture of a poster for Kit-Kat bars and it turns into a users choice poll). Companies like Nike (NKE, Fortune 500), Unilever (UL), and Mercedes -- who pay to develop and activate "blipps" -- have embraced the augmented reality platform and its ability to bring a 2D image to life on mobile screens. Butcher expects her invention to alter the way consumers interact with the physical world. (Blippar recently launched an interactive experience with Maybelline, inviting fans to "blipp" a press ad for a chance to virtually "try on" 40 new nail shades on their mobile device.)

????The company, which has offices in London and New York, has yet to announce its Series A round of funding, but it received an undisclosed amount of seed money from Qualcomm Ventures earlier this year.