2012年度必讀5大商業圖書

5、《蘋果解密》

亞當?拉辛斯基 著

????我知道這本書的作者是《財富》雜志（Fortune）的一位撰稿人，但我不能因此忽視它。這本書詳盡介紹了史蒂夫?喬布斯將蘋果（Apple）打造成為全球最具價值企業所使用的日常做法。（你知道嗎，喬布斯每天都和蘋果首席設計師喬納森?伊夫一起共進午餐？）就算你離喬布斯還差十萬八千里，也能從中悟出使自己公司價值倍增的生財之道。

????——韋恩?哈尼什是高管培訓公司Gazelles的首席執行官

????譯者：項航

5.Inside Apple

By Adam Lashinsky

????I realize I'm plugging a book by a writer at Fortune, but I can't ignore this excellent deep dive into the daily practices that Steve Jobs used to turn Apple (AAPL, Fortune 500) into the world's most valuable business. (Did you know he ate lunch every day with his lead designer, Jonathan Ive?) Even if you're nothing like Jobs, you'll come away with great ideas for multiplying the value of your own company.

????--Verne Harnish is the CEO of Gazelles Inc., an executive education firm.