五大錦囊妙計拯救百思買

????面對快速變化的科技，包括手機平臺和社交媒體，中小企業疲于應付，他們將需要來自專業技術人員的幫助。而且，隨著iPad、智能手機、筆記本電腦、DVR和其他設備的日益普及，家用技術激增。如果知名的、值得信賴的百思買提供的服務能幫助他們理解這些新興科技，肯定會受到中小企業和普通消費者的熱烈歡迎。

????通過這一策略，百思買可以從一個好看但不中用的龐然大物變成促進新技術應用的敏捷的領導者。百思買不必等著科技公司推出硬件，然后以極低的利潤對外銷售，而是可以幫助中小企業和消費者使用這些新技術，主導有才能的創業者進行未來創新。百思買不僅可以大幅提高公司價值，還能建立一個富有粘性的、忠誠的客戶社區。他們將來到百思買購買它的服務與產品，并通過自己的網絡為百思買進行推廣。

????本文作者杰克·希達里為初創企業投資人，Dice.com公司聯合創始人及前任CEO。發送評論：@jackhidary

????譯者：劉進龍/汪皓

????As small and medium businesses (SMBs) contend with rapidly changing technology including mobile platforms and social media they will need more help from skilled professionals. Home technology is also exploding with multiple iPads, smartphones, laptops, DVRs and other devices now common in many residences. SMBs and consumers will welcome a branded, trusted service from Best Buy to make sense of this emerging tech.

????Through this strategy, Best Buy can transform itself from a white elephant chain to a nimble leader catalyzing adoption of new technologies. Instead of waiting for tech companies to come up with hardware that it then tries to sell at zero margins, Best Buy can shift to help SMBs as well as consumers use these new technologies and host the brainpower of future innovation. Best Buy will not only dramatically increase in value, but it will create a sticky, loyal community of customers who will now have a reason to visit the locations and purchase services and good from Best Buy and recommend Best Buy to their networks.

????Jack Hidary is a startup investor and co-founder and former CEO of Dice.com (DHX). Send Jack comments:?@jackhidary