Facebook大戰谷歌：搜索之爭一觸即發

????我斗膽猜測，大多數Facebook用戶都不會如此頻繁地使用這些網頁，也不會經常分享他們正在閱讀的書籍或者正在聽的歌曲，更不會把他們的水管工、牙醫和承包商介紹給關系最近的500個好友。沒有這些信息，他們對圖譜搜索的貢獻就很有限。我有幾百個Facebook好友，而當我搜索“我朋友喜愛的位于奧克蘭的披薩店”時，結果卻難以令人滿意——因為只返回了一條結果。（Facebook常規用戶可以點擊此處申請使用圖譜搜索。）

????當然，在搜索行業，谷歌從不會過時。公司已經有了Google+的社交網絡。盡管缺少Facebook的活躍度，它卻能夠作為基礎，讓谷歌隨時建立起能與圖譜搜索抗衡的服務。（《財富》2011年的封面故事中曾提到，這場戰爭已經持續了很長時間。）

????扎克伯格在記者招待會上的輕描淡寫也許就是他對貨幣化的回應。他說：“久而久之，這可能會成為一個潛在的商機。”目前，圖譜搜索沒有廣告。但是當人們開始大量搜索餐館等商店時，大量的相關企業就會愿意掏錢給Facebook，好讓自己在搜索結果中占據有利的位置。扎克伯格說，在考慮植入廣告前，Facebook會專心改善產品，讓它能支持手機和多種語言。

????扎克伯格說：“我覺得它是這段時間內我們最了不起的成就之一。”許多Facebook分析人士也同意這種說法。如果Facebook在災難性的首次公開募股后四面楚歌，扎克的團隊則再次將目標瞄準了谷歌，提醒這位最強勁的競爭對手：盡管它一時低迷，卻絕不會就此出局。

????噢，對了，兩位巨頭在今后幾年展開競爭的同時，必將產生附帶損害。周二，點評網站Yelp在谷歌之前受到了Facebook圖譜搜索的影響，股票下跌了6%。（財富中文網）

????譯者：嚴匡正

????I'd venture a guess that the majority of Facebookers are more parsimonious in their usage of the site and may not regularly share what they're reading or listening to, let alone recommend their plumber, dentist or contractor to their closest 500 friends. Without that information, their contribution to the search graph will be limited. I have hundreds of Facebook friends, yet the answer to the query "pizza places in Oakland that my friends like" was hardly satisfying—it listed just one result. (Regular Facebook users can request access to graph search here.)

????And of course, Google has never been known for taking its eye off the ball when it comes to search. The company already has a social network in Google+. While it lacks the level of activity that Facebook enjoys, it could readily serve as the basis for Google to build a rival graph search service. (As Fortune chronicled in its 2011 cover story, this battle has been a long time coming.)

????The biggest understatement of the press conference may well have been Zuckerberg's response to the question of monetization. "This could potentially be a business over time," he said. For now, graph search has no ads. But if people start searching for restaurants of stores in large numbers, plenty of those businesses will be willing to pay Facebook in exchange for preferential placement in search results. Zuckerberg said Facebook would focus on improving the product, and rolling it out on mobile phones and in other languages, before it considers taking ads.

????"This is one of the coolest things that I think we have done in a while," Zuckerberg said. Many Facebook analysts agree. If Facebook appeared beleaguered after its disastrous IPO, Zuck's crew is gunning for Google again, reminding its biggest rival that while it was down for while it certainly wasn't out.

????Oh, and as the two giants battle it out in the coming years, there is bound to be collateral damage. On Tuesday, shares of Yelp (YELP), which risks being tripped up by Facebook's graph search sooner than Google will, dropped more than 6%.