穿在身上的技術革命

????不過即便有著如此廣闊的前景，想要設計適應普通人生活和習慣的全新穿戴式設備比解決許多固有的科技難題更具挑戰(zhàn)性。最強大的新型服務能夠幫助我們轉變行為，養(yǎng)成新的習慣。科技可以迅速發(fā)展，但是想要改變人們的行為，還需要很大努力。

????可穿戴領域的成功策略。如果你考慮進入這個領域，下面是我們的一些建議：

????? 適應真實世界——考慮一下，如何最好地結合神奇的科技能力和人們在真實世界的習慣和愿望。

????? 了解客戶需求——確定你明白所設計產品的目標人群，了解他們的需求和愿望。

????? 保持明確核心——把核心服務和它帶來的核心利益放在絕對的第一位。如果你的產品如果不能面向未來，就難以避免被淘汰的命運。

????? 分割產品功能——可穿戴設備應該做得很小。仔細考慮你的設備上什么做得最好，再看看什么功能以“留給”給智能手機。

????? 最佳時尚體驗——就像MetaWatch的比爾?蓋澤所言：“我們戴的是設備，穿的卻是時尚?！?/p>

????? 了解數據關鍵——要關心硬件，但更要關心科技帶來的智能數據服務。這些小配件只是通向互連數據王國的鑰匙。

????? 促進數據流動——允許用戶的數據在設備間傳遞，并能自由地輸出和積累。用戶可以通過比較和整合解決方案獲得更多好處。

????? 注重簡便設計——保證用戶只要瞥一眼設備就能得到有價值的信息。

????? 享受創(chuàng)造的樂趣——這個領域需要領袖。聽從傳奇發(fā)明家和設計師巴克敏斯特?富勒的忠告：“預測未來的最好方法就是設計未來?！?/p>

????奧勒夫?謝柏格森是2001年成立的Fjord公司聯合創(chuàng)始人之一。此后，他帶領公司成為世界上最成功的服務設計咨詢公司，客戶包括英國廣播公司（BBC）、花旗銀行（Citibank）、娛樂體育節(jié)目電視網（ESPN）、Flickr、移動支付公司Foursquare、哈佛大學醫(yī)學院（Harvard Medical School）、諾基亞（Nokia）、高通公司（Qualcomm）等。奧勒夫擁有多年與知名品牌合作的經驗，并為它們設計突破經驗的產品，讓復雜的系統變得簡單優(yōu)美。奧勒夫經常在全球性會議和活動上發(fā)表演講，最近出席的活動包括《財富》2012年科技頭腦風暴大會、GigaOm Mobilize、以及Rutberg Future: Mobile等。

????譯者：嚴匡正

????But even with all the promise, making new wearables fit into the lives and habits of normal people is even more challenging than the many inherent technical obstacles. The most powerful new services help us transform our behavior or adopt new habits. Technology can move very fast, but it takes a lot to change behavior.

????Winning strategies for wearables. If you're considering a move into wearables, here are a few recommendations:

????? Tech fit for the real world – Consider how to best marry amazing technical capabilities with people's real-world habits and desires.

????? Understand needs – Ensure you know who you're designing the wearables for, and what their needs and desires are.

????? Sharp focus – Prioritize ruthlessly around your core service and its core benefit, your wearable device will inevitably die if it contracts featuritis.

????? Segment functionality – As wearables should be small, carefully consider what's best done and seen on the device itself, and what can be "delegated" to a smartphone.

????? Make the experience desirable and stylish – As Bill Geiser of MetaWatch says, "we carry devices but we wear fashion."

????? Know the data core – Obsess about the hardware, but obsess even more about the smart data service enabled by the technology. The gadget is merely the keyhole into a kingdom of interconnected data.

????? Data fluidity – Allow users' data to move fluidly between devices and be freely exported and aggregated, as users will get more benefit from solutions that can be compared and mashed up.

????? Design for the glance – Ensure a simple glance at the device can provide information and value.

????? Have fun inventing – The category needs leadership. Follow the advice of legendary inventor and designer Buckminster Fuller, who said "The best way to predict the future is to design it."

????Olof co-founded Fjord in 2001, and has since led the company to become one of the world's most successful service design consultancies working with clients including the BBC, Citibank, ESPN, Flickr, Foursquare, Harvard Medical School, Nokia, and Qualcomm, among others. Olof has years of experience collaborating with major brands to design breakthrough experiences that make complex systems simple and elegant. A frequent speaker at global conferences and events, recent appearances include Fortune 2012 Brainstorm Tech, GigaOm Mobilize, and Rutberg Future: Mobile.