2013全球汽車高管面臨大考
Alex Taylor III
2013-02-04
新的一年里，全球汽車巨頭的高管將迎來諸多考驗。消費者們捉摸不透的口味、市場的不確定性和宏觀經濟的種種變數都是汽車行業的高管們要面對的問題。
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????馬克?羅伊斯：通用汽車 ????作為通用汽車公司（GM）一位前總裁的兒子，羅伊斯在公司里總是特別引人矚目。現在他再次成了大家關注的對象，因為他已被前董事長兼首席執行官艾德?惠塔克里任命為首選接班人，將在未來執掌大權。不過羅伊斯不會躺在功勞薄上。今年春天，他必須推出通用汽車最大的賺錢法寶——皮卡——并兌現自己的承諾，全力守住通用日益萎縮的市場份額。 |
????2. Mark Reuss: General Motors ????As the son of a former GM (GM, Fortune 500) president, Reuss has always had an outsize profile at the company. Now he becomes a marked man for the second time, having been anointed by former chairman CEO Ed Whitacre as his favorite candidate to lead GM in the future. Reuss won't be resting on his laurels. This spring, he has to launch GM's big moneymakers -- its pickup trucks -- and make good on his pledge to shore up the automaker's incredibly shrinking market share. |
