網(wǎng)絡新媒體生存狀態(tài)調(diào)查

SAY Media

????舊金山和紐約

????成立年份：2005年

????雇員人數(shù)：400人

????讀者人數(shù)：2,000萬人

????掌門人：聯(lián)合創(chuàng)始人兼CEO馬特?桑切斯。

????成名原因：它是一個匯集時尚、科技和生活方式網(wǎng)站的綜合網(wǎng)站，包括在2011年收購的科技博客網(wǎng)站讀寫網(wǎng)（READWRITE），由前Business Insider創(chuàng)始成員丹?弗洛姆執(zhí)筆的科技博客網(wǎng)站SplatF，以及由Sassy Magazine創(chuàng)始人簡?普拉特以女性為中心的網(wǎng)站xoJane。

????背景：SAY是由耶魯校友大衛(wèi)?勒曼和凱文?史萊德克和桑切斯共同創(chuàng)辦的視頻發(fā)布和共享網(wǎng)絡VideoEgg的產(chǎn)物。桑切斯解釋說：“我們在許多有趣的網(wǎng)站上銷售了許多廣告，我們憑借這些廣告經(jīng)驗，做了許多事情，但無法控制網(wǎng)頁的其余部分。”他感覺有點被蓬勃發(fā)展的“個人出版”運動拒之門外，然后他們看到了一個機會，就像VideoEgg應對廣告業(yè)務那樣發(fā)展在線閱讀體驗。因此，在2010年，VideoEgg收購了軟件公司Six Apart，并把自己更名為SAY Media。公司重點變成了廣告網(wǎng)絡，以及在線編輯內(nèi)容。桑切斯強調(diào)指出，網(wǎng)站的在線編輯內(nèi)容持有自己的“觀點”。

????資助者：據(jù)報道，自2005年以來，NEA私募股權(quán)投資公司、Maveron風投公司、第一資本風投公司（First Round Capital）等總計投資了6,000多萬美元。

????商業(yè)模式：以廣告為基礎，不過SAY也正在開始涉足電子商務，目的是讓讀者能夠更直接地購買他們在各種網(wǎng)站上了解到的商品。

????營收：沒有數(shù)據(jù)

????盈利：還沒有，今年晚些時候。

????未來動向：意思是除了最近收購青少年在線雜志Rookie還有什么別的動作嗎？桑切斯說：“擴大我們的品牌。我們在過去兩年已從網(wǎng)絡廣告公司轉(zhuǎn)型為媒體公司，我認為，大家將會看到我們現(xiàn)在已準備真正專注于我們一直在創(chuàng)建的業(yè)務，不只是廣泛擴張我們的第一線業(yè)務。”公司也會裁員。如今，這家公司表示，隨著自身從廣告網(wǎng)絡向更趨編輯驅(qū)動型網(wǎng)站轉(zhuǎn)型，它將裁掉10％的員工。(財富中文網(wǎng))

????譯者：iDo98

SAY Media

????San Francisco and New York

????Founded: 2005

????Employees: 400

????Readers: 20 million

????Who runs it: Co-founder Matt Sanchez.

????What it's known for: An umbrella of style, tech, and lifestyle websites including the tech site ReadWrite, acquired in 2011, SplatF, a tech blog penned by former Business Insider founding member Dan Frommer, and the female-focused xoJane, from Sassy Magazinefounder Jane Pratt.

????Backstory: SAY is the result of VideoEgg, a video publishing and sharing network, co-founded by Yale alums David Lerman, Kevin Sladek, and Sanchez. "We were selling a lot of advertising on lots of fun sites, and we'd done a lot with the ad experience but couldn't control the rest of the page," explains Sanchez, who felt somewhat shut out from the burgeoning "personal publishing" movement and saw an opportunity to evolve the online reading experience just as much as VideoEgg had done with advertising. So in 2010, VideoEgg acquired the software company Six Apart and rebranded itself to SAY Media. The focus became its ad network and online editorial content with what Sanchez emphasizes has a "point of view."

????Backers: NEA, Maveron, and and others have reportedly invested over $60 million since 2005.

????Business model: Ad-based, although SAY is beginning to dabble in commerce also, with the goal of enabling readers to more directly purchase items they read about on various sites.

????Revenues: Not available.

????Profitable: No, later this year.

????What's next: Besides the recent acquisition of the teenage online mag Rookie? "Building out the brands we have," says Sanchez. "The last two years have been transforming from ad network to media company. I think you're going to see us now really get focused on what we've been building more so than vast expansion of our front line." Layoffs too. Today the company said it was laying off 10% of its staff as it transitions from an ad network to a more editorially driven site.