Square推新產品，變革收銀系統

????Stand不是第一個，許多人都設計了非常酷的工作臺面支架，它們也能把iPad變成銷售終端。你們為何還要重復勞動？

????多爾西：我們支持這種硬件與軟件的完美結合。在這些解決方案中，許多都需要在iPad下掛上一個Square讀卡器。（刷卡）槽較長的好處之一就是你可以忽略它。當你的收銀臺前排起長隊時，你需要點不一樣的東西。

????多羅格斯克爾：在搗鼓這些軟件和硬件時，我們發現許多商機。我們希望Stand的收銀軟件變得更聰明些，而事實也做到了。現在的Stand能了解用戶的購物習慣，我們能據此進行購物推薦。竹制的支架非常漂亮，這方面有許多美輪美奐的工藝品，但它們沒有Stand系統的智能。

????你的蘋果經驗對Stand有何幫助？

????多羅格斯克爾：顯然，蘋果的經驗幫助我更好地理解，如何去制造漂亮的產品。不過，我時刻提醒自己，這是一款商業產品，是面向每天和顧客打交道的生意人的。所以，這完全是一個新領域，我們必須添加不同元素。

????你們在Stand的包裝盒里附上了一把鉆子。這不禁令人想到Nest，該公司生產的智能恒溫器都附有一把螺絲刀，而Nest公司的創始人正是你在蘋果時的上司托尼?法德爾。你們此舉是受了法德爾的啟發嗎？

????多羅格斯克爾：十多年來，在許多方面托尼都一直給我啟發。這是個很棒的想法。我們附贈的鉆子，可在商戶的工作臺面上鉆出大小剛剛好的孔，因為我們知道，在工作臺面上鉆孔不是件小事。在這方面向Nest取經是個好主意。

????對于某種大規模的商戶，Square是否尚缺乏解決方案？

????多爾西：人們使用Square的好些方式，常常令我們驚喜。我認為我們未來也將有驚喜。我認為Stand的使用沒有任何限制。可能有個人使用它，也可能有大型機構使用它。

????星巴克（Starbucks）會使用Stand嗎？

????多爾西：我們一直在同他們談。我們對此很興奮，他們也一樣。（財富中文網）

????譯者：項航

????Many people have designed cool countertop stands that turn iPads into point of sale systems. Why build your own?

????Dorsey: We believe in this perfect marrying of software and hardware. With a lot of those solutions today, you do have a Square card reader hanging off the iPad. One of the benefits of the longer track (for swiping cards) is that you don't have to think about it. When you are trying to move a bunch of people through your line, you need something different.

????Dorogusker: We also see a lot of opportunity in taking ownership of the hardware software connection. The Stand can be smart about the register software and vice versa. Our software now knows what peripherals people are using and how, and we can make recommendations based on that. A bamboo stand can be very beautiful and there's a lot of great craftwork out there, but it doesn't have the intelligence of this system.

????How much did your Apple experience inform this product?

????Dorogusker: Obviously the Apple experience helps knowing how to make beautiful things at volume. But this is a business product with a consumer in mind, sold though a consumer channel for people trying to run a business every day. So we are really in a new space and we are bringing a new flavor to it.

????You include a drill in the Stand box. It's hard not to think about Nest, the maker of a learning thermostat, which was started by your former Apple boss Tony Fadell, and includes a screwdriver with their product. Were they an inspiration?

????Dorogusker: Tony has been an inspiration in a variety of ways over a decade. It was a great idea. We included the exact drill you need to drill exactly the right size hole in your countertop, because we know that drilling a hole in your countertop is a big deal. Taking a cue from them on that was a great idea.

????Is there a size of merchant for which this is not a robust enough solution?

????Dorsey: People have always surprised me in the ways they find to use Square. I think we'll be surprised. I don't think there's any limit to this. You could see this with an individual, and we could see it at large institutions.

????Will we see these at Starbucks (SBUX)?

????Dorsey: We have been talking to them about it. We're excited about it, they're excited about it.