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          制鞋專家史蒂夫?馬登

          制鞋專家史蒂夫?馬登

          Kurt Wagner 2013-06-18
          2008年以來,史蒂夫?馬登的股價已累計上漲超過343%,而營收增幅更接近200%,在2012年達到了12.3億美元。去年,這家公司鞋靴批發業務的營收相比2011年增長了24.8%。但公司CEO認為,一切要歸功于公司創始人史蒂夫?馬登:他就是制鞋業的蕾哈娜,總是佳作不斷。

          ????增長最快公司排名:第56

          ????首席執行官:愛德華?羅森菲爾德

          ????總部:紐約長島

          ????雇員:2,650(其中全職員工1,800人)

          ????業務:品牌時尚設計師精心設計的鞋靴和手袋

          ????為了解開史蒂夫?馬登瘋狂業績的秘密,我們不妨先看看這家公司納斯達克股票代碼SHOO。雖然這家制鞋公司在配飾市場也取得了令人矚目的成績(2012年,史蒂夫?馬登的手袋銷售額暴漲118%),還在去年新開了20家門店,但高端鞋靴業務仍是它的搖錢樹。“我們核心的史蒂夫?馬登制鞋業務在過去5年一直呈爆炸式增長,”首席執行官愛德華?羅森菲爾德表示。自羅森菲爾德2008年就任首席執行官以來,史蒂夫?馬登的股價已累計上漲超過343%,而營收增幅更接近200%,在2012年達到了12.3億美元。去年,這家公司鞋靴批發業務的營收為7.94億美元,較之2011年增長了24.8%。不過,對于公司的增長,羅森菲爾德無意居功,而是將功勞歸于與公司同名的創始人兼首席創意設計官史蒂夫?馬登。羅森菲爾德說:“史蒂夫就是制鞋業的蕾哈娜,他不斷推出了一個又一個的熱賣作品。”(財富中文網)

          ????譯者:項航

          ????Fastest-Growing Companies rank: No. 56

          ????CEO: Edward Rosenfeld

          ????Headquarters: Long Island City, N.Y.

          ????Employees: 2,650 (1,800 full-time)

          ????The business: Name-brand fashion designer specializing in footwear, handbags

          ????To uncover the secret behind Steve Madden's financial growth, take a hint from the company's Nasdaq ticker symbol: SHOO (SHOO). Sure, the shoemaker has launched successful ventures in accessories (Steve Madden handbag sales jumped 118% in 2012) and opened 20 stores last year, but the money continues to be in high-quality footwear. "Our core Steve Madden shoe business has been growing like a weed over the last five years," says CEO Edward Rosenfeld. Since Rosenfeld took over as CEO in 2008, Steve Madden's stock has increased more than 343%, and revenues have nearly tripled, to $1.23 billion in 2012. Last year, wholesale footwear accounted for $794 million in revenue for the company, a 24.8% increase over 2011. Rosenfeld takes no credit for the company's growth, however, instead directing the focus toward the company's eponymous founder and creative design chief, Steve Madden. "Steve is the Rihanna of the shoe business," says Rosenfeld. "He's just churning out hit after hit."

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