2013年上半年車市勝負大盤點

產品類別：贏家

皮卡

????歸功于消費者信心的增長以及建設活動和能源勘探的增加，皮卡的銷量有了很大的提高。今年前六個月，福特（Ford）F系列皮卡的銷量上漲了19.2%，雪佛蘭（Chevy）Silverado的銷量也猛增了25%——盡管這兩款皮卡都已經到了現款設計的壽命晚期。同時道奇公羊（Dodge Ram）皮卡的銷量也攀升了23%。預計我們很快就會看到皮卡大戰的升級。通用汽車公司（GM）7月4日發布了全新的2014款雪佛蘭Silverado，分析師們認為，雪佛蘭將投入大量廣告費用，以拉近與福特F-150的差距。

Product segment: Winner

Pickups

????Truck sales are booming, thanks to increased consumer confidence and gains in construction activity and energy exploration. For the first six months of the year, sales of Ford (F, Fortune 500) F-series trucks rose 19.2%, and Chevy Silverado bumped ahead 25%, even though both are nearing the end of their model life, while Ram climbed 23%. Expect to see an escalation of truck sales wars soon. General Motors (GM, Fortune 500) launched its all-new 2014 Silverado on July 4th, and analysts are expecting Chevy to make a big advertising push to close the gap with the F-150.