英菲尼迪VS.林肯：誰能躋身頂級豪車俱樂部

10. 未來前景

英菲尼迪比林肯抱負(fù)更遠(yuǎn)大。它將開發(fā)高端獨(dú)家產(chǎn)品，通過單一的經(jīng)銷商銷售，同時(shí)還雄心勃勃地要在全球市場攻城掠地。

而林肯將采用共享技術(shù)、由福特-林肯經(jīng)銷商銷售，同時(shí)放緩海外擴(kuò)張的腳步，從而使資本獲得更高的利用率。

林肯顯然能為股東帶來不錯(cuò)的回報(bào)，但英菲尼迪的聲勢更猛。同時(shí)鑒于德?尼琛的赫赫戰(zhàn)績，它應(yīng)該能在躋身世界豪華車廠商陣營的進(jìn)程中擁有更大勝算。

優(yōu)勢方：英菲尼迪（財(cái)富中文網(wǎng)）

????譯者：清遠(yuǎn)??

10. Prospects

Infiniti is aiming higher than Lincoln by developing exclusive products that will be sold through single-line Infiniti dealers and is aggressively looking globally for opportunities.

Lincoln is being more capital-efficient by using shared technologies and selling through Ford-Lincoln dealers, and by moving more slowly abroad.

Lincoln can provide a good return for shareholders, but Infiniti will make the bigger splash, and, given de Nysschen's track record, has a better opportunity to join the world's elite automakers in the luxury tier.

Advantage: Infiniti?????