英菲尼迪VS.林肯：誰能躋身頂級豪車俱樂部

7. 領(lǐng)導(dǎo)力

卡洛斯?戈恩將奧迪美國公司（Audi of America）的資深高管約翰?德?尼琛（見上圖）招致麾下，以期重振英菲尼迪。德?尼琛一來就四處攬才，先后請來了法國、德國、西班牙和澳大利亞的高管，組成了一個迷你聯(lián)合國。英菲尼迪美國公司的主管8月初也宣告下臺，由一位保時捷的高管接任。

福特首席執(zhí)行官艾倫?穆拉利對全球營銷總管吉姆?法雷寄予了更大程度的信任，將林肯的掌控權(quán)也交給了他，為他寬泛的職能范圍又添上了一副重?fù)?dān)。林肯廣告公司的主管今年四月?lián)Q了人，而公司現(xiàn)任公關(guān)主管已是過去兩年里第四位走馬上任的人選了。

優(yōu)勢方：英菲尼迪??

7. Leadership

Carlos Ghosn recruited Audi of America veteran Johan de Nysschen (above) to revive Infiniti. De Nysschen has been creating a mini United Nations by adding French, German, Spanish, and Australian executives. Infiniti's longtime head of U.S. operations stepped down earlier this month and was replaced by a Porsche executive.

Ford CEO Alan Mulally put further faith in global marketing boss Jim Farley by adding responsibilities for Lincoln to his extensive portfolio. The head of Lincoln's ad agency was replaced in April, and Lincoln's current public relations chief is the fourth to hold that job in the past two years.

Advantage: Infiniti????