Twitter上市可能遭遇廣告收入入賬難題

????Twitter表示，在大多數情況下，只有已經提供了服務、而且已經知曉將獲得多少錢的交易，交易收入才會確認入賬。但在一些更復雜的交易中，Twitter會估算公司可能獲得多少款項。目前不清楚Twitter在多大程度上依賴估算。

????Wedbush Morgan跟蹤社交媒體公司的分析師邁克爾?帕克特猜測Twitter只估算長期廣告交易的收入。而且，帕克特表示，他認為這家公司并沒有太多的長期交易。

????“我認為這不是什么大問題，”帕克特說。“但這的確是這家公司會遭到質疑的一個地方。”（財富中文網）??

????Twitter says that in most instances it only counts the revenue from a deal after the services have been delivered and the company knows how much it will get paid. But it says in some more complicated deals, it resorts to estimating what it might get paid. It's not clear how often it relies on projections.

????Michael Pachter, an analyst at Wedbush Morgan who follows social media companies, guesses Twitter only estimates revenue in long-term advertising deals. And Pachter says he doesn't believe the company has many of those yet.

????"I don't think it's a big deal," says Pachter. "But it is something the company will be questioned about."?