一家移動游戲公司低調發財的秘密

????Kabam公司支持30種支付模式，其中通過iTunes和谷歌錢包獲取的收入最大。游戲制作商必須要有因勢利導、相機而動的能力。短短兩年前，Kabam的全部業務還都依賴Facebook，而現在它70%的業務都來自iOS、Android和亞馬遜平臺。

????游戲市場風云多變，Kabam公司成立七年以來，自然也走過了不少溝溝坎坎。不算目前的主要業務，它也已經走過了四個業務上的“關鍵點”：從社交網絡到Facebook上的體育社區，再到體育幻想游戲，再到Facebook上的移動游戲。

????可以說，凱文?周自己就是一個成功本土化的典范。他是一個在洛杉磯郊區長大的臺灣移民，后來考入加州大學伯克利分校（the University of California at Berkeley，不久前Kabam公司剛剛買斷了這所學校體育館的冠名權），畢業后曾經干過投資銀行家、科技公司高管和風險資本家，后來在七年前才創辦了Kabam公司。

????凱文?周表示，今年Kabam公司的營業收入將超過3.25億美元，而且已經實現了盈利。這和那些游戲死忠粉絲的貢獻是分不開的，更有少數骨灰級玩家不惜每年成千上萬美元地在游戲上“燒錢”。 Kabam公司可能永遠不會成為一家家喻戶曉的企業，但是只要它的商業模式能持續掙錢，這家公司應該不會太在乎這一點。（財富中文網）

????譯者：樸成奎

????Kabam takes 30 forms of payment, with iTunes (AAPL) and Google Wallet (GOOG) commanding the largest share. Game makers need to be nimble. Two years ago, Kabam's entire business was on Facebook, Chou says. Today, 70% comes from iOS, Android and Amazon (AMZN).

????Given such volatility in the marketplace, it is no surprise that Kabam has faced multiple challenges over its seven-year life. It stumbled through four distinct "pivots," not including its latest: from social network, to Facebook sports community, to sports fantasy gaming, and mobile games on Facebook.

????Chou is something of a localized product himself. The son of immigrants from Taiwan, he grew up in suburban L.A. before heading to the University of California at Berkeley (where Kabam recently purchased the naming rights to the field for the school's football stadium) and then served stints as an investment banker, tech-company executive, and venture capitalist on the way to founding Kabam seven years ago.

????He says the company will record revenues of more than $325 million this year and is profitable, the result of the buying habits of rabid gamers, including a handful of well-tended power-users who rack up payments in the tens of thousands of dollars per year. With customers like that, Kabam may never be a household name. So long as its business model continues to translate into cash, the company won't mind.