最佳與最差：硅谷科技初創公司CEO評點2013

喬納森?亞夫

CEO，導游網站AnyRoad

公司業務：在線連接導游與游客。

最佳：Uber、Airbnb和Pinterest等公司進行了非常有效的、可持續的國際擴張。他們在全球的擴張方式非常高明，也非常注重本地化，而不是簡單地把產品推向國外，幻想著產品自然而然就會暢銷。

最差：人們對于Snapchat和比特幣等事件的后續報道，所投入的關注、精力和資金。這些東西更多是一種炒作，并沒有實質意義。

Jonathan Yaffe

CEO, AnyRoad

The company's 411: Online hub where tour guides and tourists can connect.

Best: Companies like Uber, Airbnb, and Pinterest are doing really good, sustainable international expansion. They're expanding in a really intelligent way all over the world and actually localizing, rather than just throwing their product out there and expecting it to fly.

Worst: The subsequent coverage, attention, energy, and money flowing into things like Snapchat and Bitcoin that are way more hype than substance.