廣告新思路：7巨頭大打“小企業(yè)”牌

????摩根大通銀行

????摩根大通（JPMorgan）的個人銀行業(yè)務(wù)去年選擇了總部設(shè)在新澤西州查塔姆的網(wǎng)上文具店The Paper Cottage來幫助自己的Ink系列商務(wù)信用卡做廣告。上個月，摩根大通的Mission Main Street活動還選出了12家獲勝的小企業(yè)，這些公司都得到了25萬美元獎金，還獲得了參觀谷歌（Google）的機(jī)會。

????Chase

????JPMorgan's (JPM, Fortune 500) consumer banking arm last year selected The Paper Cottage, an online stationary store based in Chatham, N.J., to help advertise Ink, Chase's line of business credit cards. Last month, the company also selected 12 small-biz winnersof its Mission Main Street grants, giving $250,000 and a trip to Google to each merchant.