麥當勞首次現身越南 亞洲成發展主戰場

????亨利?阮籌劃開辦該餐廳已有十年。十年前，他就遞交了在越南開設麥當勞加盟店的申請。之后就是等待。亨利?阮曾就讀美國西北大學醫學院和商學院，該校距離麥當勞位于伊利諾伊州橡樹溪的總部不遠，因此，阮重返美國時會順道看望麥當勞的高管。

????大約兩年前，麥當勞告訴亨利?阮，它將開始在越南市場挑選加盟商。大約一年后，阮得知自己被麥當勞選中，餐廳于2013年8月開始施工。亨利?阮此前已經在快餐界小試牛刀，2006年曾有一家公司將必勝客（Pizza Hut）引進越南，而阮就在那家公司擔任過總監。不過阮表示，這是他首次將大量的時間、精力和個人投資投入特許經營。

????這家麥當勞餐廳的菜單上會不會出現帶有越南本地特色的餐品？比如經典的越南法式面包三明治？亨利?阮表示，這款產品有可能出現在餐廳將于一個月內開張的麥咖啡柜臺。（財富中文網）

????譯者：項航

????For Nguyen, the restaurant was a decade in the making. Ten years ago he submitted an application to become a McDonald's franchisee in Vietnam. And then he waited. Nguyen had attended Northwestern's medical school and business school, not far from McDonald's Oak Brook, Ill., headquarters, so he would drop by and visit with executives when he made trips back to the U.S.

????About two years ago, McDonald's told Nguyen it was going to start the process of selecting a franchisee for the Vietnamese market. He was notified about a year later that he was selected, and construction began in August 2013. This is not his only venture into the fast food world -- he was a director at a company that brought Pizza Hut to Vietnam in 2006 -- but he says this is the first time he's put a lot of time, effort, and personal investment into franchising.

????Can we expect to see other local twists on the menu, such as the classic Vietnamese banh mi sandwich? Nguyen says he wouldn't rule it out for the restaurant's McCafe counter, which will open in about a month.