英雄莫問出處：6個大品牌的詭異發源地

????卡貝拉公司

????戶外連鎖店卡貝拉在全美擁有50多家大型門店，2013年它在德州韋科市的新店開張時，許多人前一天早上8點就冒雨在門口排起了長隊。

????但這家公司在1961年的起步之路卻異常艱辛。創始人迪克?卡貝拉已于2014年2月去世。

????卡貝拉最早在當地一家報紙上登廣告賣釣魚用的假蠅，但這則廣告只吸引來一位客戶。降低售價后，客戶大幅增長。之后他開始做郵寄廣告。卡貝拉和太太瑪莉最早是在內布拉斯加州查普爾市的自家廚房里做這樁生意的。1964年，這對夫婦又將辦公地搬到了卡貝拉父親經營的家具商店的地下室。

????又搬了幾次地方后，在1969年，他們將營業場所遷至內布拉斯加州悉尼市一座原本歸美國迪爾公司所有，面積約5萬平方英尺的建筑。就是在那里，卡貝拉開始顯露出我們今天所熟知的規模。

????Cabela's

????The outdoor superstore has more than 50 enormous outposts across the country, with the 2013 Waco store opening attracting a line in the rain beginning at 8 a.m.the day before.

????But the company got started very humbly in 1961 by Dick Cabela, who died in February 2014.

????Cabela first placed a newspaper ad to sell fishing flies in a local paper, but the ad received just one response. He then lowered his price, and more people responded. From there he grew a mailing list. Dick and his wife, Mary, first ran their burgeoning business from their kitchen in Chappell, Neb. When it outgrew the kitchen, Cabela’s moved to the basement of Dick’s father’s furniture store in 1964.

????After moving to a few other locations, in 1969 their next site began to show signs of the scale we know Cabela’s for today: it was a 50,000 square-foot former John Deere building in Sidney, Neb.